MullenLowe Group

London, United Kingdom

Full Service

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 203

Creative Work: 5

Clients: 53


Contact Information


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033

Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
José Miguel Sokoloff

José Miguel Sokoloff

President of MullenLowe Group Creative Council & Chief Creative Officer, MullenLowe Group UK
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Jeremy Hine

Jeremy Hine

President, EMEA, MullenLowe Group
Wayne Arnold

Wayne Arnold

Co-Founder & Global Chief Executive Office, MullenLowe Profero
Hugh  Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Dale Gall

Dale Gall

CEO, MullenLowe Group UK
John Moore

John Moore

Global President, MullenLowe Mediahub
Joseph George

Joseph George

CEO, MullenLowe Lintas Group & Regional President of MullenLowe Group South & Southeast Asia
Lee Newman

Lee Newman

Chief Creative Officer, MullenLowe U.S.
Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
David Norton

David Norton

Global Chief Information Officer, MullenLowe Group
Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 203

Creative Work: 5

Clients: 53

MullenLowe Group


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033
Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
José Miguel Sokoloff

José Miguel Sokoloff

President of MullenLowe Group Creative Council & Chief Creative Officer, MullenLowe Group UK
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Jeremy Hine

Jeremy Hine

President, EMEA, MullenLowe Group
Wayne Arnold

Wayne Arnold

Co-Founder & Global Chief Executive Office, MullenLowe Profero
Hugh  Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Dale Gall

Dale Gall

CEO, MullenLowe Group UK
John Moore

John Moore

Global President, MullenLowe Mediahub
Joseph George

Joseph George

CEO, MullenLowe Lintas Group & Regional President of MullenLowe Group South & Southeast Asia
Lee Newman

Lee Newman

Chief Creative Officer, MullenLowe U.S.
Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
David Norton

David Norton

Global Chief Information Officer, MullenLowe Group

Sloggi Launches First Fully Integrated European Campaign

Today, sloggi, part of Triumph Group, one of the world’s leading underwear and lingerie companies launches a new fully integrated campaign in 15 European markets. The campaign for the ‘WOW Comfort Bra, encourages consumers to ‘Try My Bra’, and aims to re-ignite the brand as a champion of ‘true comfort’ in the bodywear category.

This is the first work from the brand since MullenLowe Group were appointed as global agency of record to the account in January this year. This campaign represents a pivotal moment in the history of the brand through the use of a distinctive tone-of-voice and provocative creative to position them at the forefront of the comfort category.

The campaign launches with a film featuring actress/model Jade Hénot and writer/director Brendan McNamee. The film’s soundtrack comes from up-and-coming American singer/songwriter, Ezra Furman who has received critical acclaim and 5-star reviews across the USA and UK, he is hotly tipped to dominate the music industry this year.

As well as TV, the campaign will run across retail (which features innovative in-store activation), OOH, digital, social, PR, and influencer marketing. sloggi have partnered with VICE in the UK to work with contemporary influencers. These artists will be inviting their fans to ‘Try My Bra’ by creating content through editorial photo journals.

sloggi’s Global Head of Brand and Marketing Nick Tacchi explains: “We are very excited about the launch of our first European-wide integrated campaign. It does a fantastic job in reflecting our obsession with comfort when it comes to both our products and the bold, ‘nothing to prove’ attitude we want to celebrate and stand for as a brand. We love how the campaign really delivers on both these things with great creative that we believe is a breath of fresh air in our category.

Emma Perkins, Group Executive Creative Director: “Underwear advertising takes itself too seriously, and most women can’t identify with advertising from the category. If you do see a fun, lighthearted campaign it’s normally at the expense of women, shot for the male gaze. sloggi is a true challenger brand, so we wanted the campaign to push up against all this stuff, whether that’s in the print where our women aren’t even wearing the product or showing a man giving the product a try.”

The campaign launches on 16th March 2017.

This article was first published on lbbonline.com

The post Sloggi Launches First Fully Integrated European Campaign appeared first on MullenLowe Group.