Brooke Bond Tea has launched an online film campaign for World Peace Day, supporting Unilever´s working partnership with Peace One Day and reinforcing their brand mission that common ground is just a cup away. The campaign was created by LOLA MullenLowe Madrid and airs today, September 21st.
The Brooke Bond Family (Unilever) is a collection of 27 tea brands from around the world. For World Peace Day they wanted to inspire people to come together for a conversation over tea and show how this simple act can break down barriers and open hearts and minds.
“For hundreds of years tea has been a catalyst for people of all backgrounds to relax, connect and find common ground where perhaps there was none before; A practice that we need more than ever in today’s increasingly divided society,” said Ben Curtis, Global Brand Director, Brooke Bond.
The TV spot is set in a dreamlike realm that shows how in today’s divided world, people often put themselves and others into groups based on their belief systems. Until they find that they have a lot more in common than not.
Tomás Ostiglia, Global Creative Director at LOLA MullenLowe, says: “Working with the team at Brooke Bond is inspiring. We don´t want to seem naive about solving the world’s problems, but it’s a good start when brands bring these issues to the forefront and get us thinking.”
ADVERTISER: Brooke Bond Tea
PRODUCER: Florencia Caputo, Diego Baltazar
HEAD OF COMMUNICATIONS STRATEGY: Sarah Okrent
HEAD OF ART: Fabio Brigido
EXECUTIVE CREATIVE DIRECTOR: Pancho Cassis
DIRECTOR: David Vergés
CREATIVE DIRECTOR: Tomás Ostiglia
CREATIVE AGENCY: LOLA MullenLowe
COPYWRITER: André Toledo
CHIEF CREATIVE OFFICER: Chacho Puebla
BUSINESS DIRECTOR : Tom Elliston
ART DIRECTOR: Diego Limberti
ACCOUNT MANAGEMENT: Jessica Otero
MUSIC PRODUCTION: Hijos
POST PRODUCTION HOUSE: Metropolitana
PRODUCTION COMPANY: Agosto
This article was first published on lbbonline.com
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