Contact Information


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033

Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
José Miguel Sokoloff

José Miguel Sokoloff

President of MullenLowe Group Creative Council & CCO, MullenLowe Group UK
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Jeremy Hine

Jeremy Hine

President, EMEA, MullenLowe Group
Hugh  Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
John Moore

John Moore

Global President, MullenLowe Mediahub
Anthony Hopper

Anthony Hopper

Global CEO, MullenLowe Open
Aaron Reitkopf

Aaron Reitkopf

President, Mullenlowe Group New York and Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Creative Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 778

Creative Work: 269

Clients: 53

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 778

Creative Work: 269

Clients: 53

MullenLowe Group


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033
Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
José Miguel Sokoloff

José Miguel Sokoloff

President of MullenLowe Group Creative Council & CCO, MullenLowe Group UK
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Jeremy Hine

Jeremy Hine

President, EMEA, MullenLowe Group
Hugh  Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
John Moore

John Moore

Global President, MullenLowe Mediahub
Anthony Hopper

Anthony Hopper

Global CEO, MullenLowe Open
Aaron Reitkopf

Aaron Reitkopf

President, Mullenlowe Group New York and Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Creative Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.

Power Of Good Relationships

American Greetings pushes the power of good relationships

A long healthy life is about more than good physical health, the brand says.

It’s almost time to make those tried and true New Year’s resolutions, and for the upcoming year, American Greetings says everyone should focus on meaningful relationships.

Wellness, the brand says, is about more than physical health; it’s about having strong connections with others. In fact, according to a nearly 80-year longitudinal study of adult physical and psychological development by Dr. Robert Waldinger, the director of the Harvard Study of Adult Development, Harvard psychiatrist and researcher, good relationships are what actually predict healthier and happier aging.

More than four in 10 people (42 percent) are planning on making wellbeing a priority in 2019, so American Greetings decided to create a film using elite athletes to show how these people in peak physical conditions became even stronger with the help of good relationships.

The film, created in partnership with MullenLowe U.S., is launching a new brand platform for American Greetings called “Connections Build Us,” which is aimed at encouraging people to make meaningful connections with others as part of their wellness plans.

The campaign will run in premium placements across the likes of NBC, Bravo, E!, USA, and more, as well as on Facebook, Instagram, YouTube and with Meredith (SHAPE, People, Real Simple, Martha Stewart), mindbodygreen and Mic/Bustle.

American Greetings will also tap into fitness influencers to spread the word, including Bethany Hamilton, Massy Arias, Nastia Liukin, Natalie Jill, Olivia Jordan, Alana Blanchard, and NBA star Kevin Love.

This article was originally published on Campaign Live

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