Contact Information


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033

Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3
Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 778

Creative Work: 269

Clients: 53

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 778

Creative Work: 269

Clients: 53

MullenLowe Group


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033
Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3
Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Signia Hits The Airwaves

Signia Hearing Aids Hits the Airwaves to Raise Awareness about Hearing Loss

MullenLowe Singapore’s radio campaign aims to demonstrate the extent of undiagnosed hearing impairment in the country

Global hearing aids manufacturer, Signia, has launched a radio campaign in collaboration with MullenLowe Singapore, in an effort to demonstrate the extent of undiagnosed hearing impairment in Singapore. A 2017 study revealed that over 63% of the elderly above the age of 60 suffer from age-related hearing loss. However, most of them are unaware that they have issues, and consider their hearing to be normal.

Footsteps, approaching vehicles, and even the doorbell are some of the sounds that people with age-related hearing loss miss out on, which could be potentially dangerous. The campaign has been designed to bring this issue to light, and consequently encourage elderly Singaporeans to take action to seek help.

https://s3-eu-west-1.amazonaws.com/cdn1.mullenlowegroup.com/uploads/2019/04/Signia_CaseFilm.mp4

When age-related hearing loss occurs, high and medium pitched frequencies become inaudible. To make people aware of their hearing loss, Signia collaborated with MullenLowe to design three radio ads that work as hearing tests. The three radio ads were engineered to incorporate frequencies, from 1500Hz to 8000Hz, into well-known tunes, ‘Auld Lang Syne’, ‘Wedding March’ and ‘Happy Birthday’. People who suffer from hearing loss would be unable to hear the whole complete tune.

The radio spot ends with the message, “If the music didn’t sound right, get your hearing checked.”

The campaign has been running since April 17, with the radio ads broadcasted on Spotify, local radio stations and across social media.

Daniel Kee, executive creative director at MullenLowe Singapore, commented, “The rates of hearing loss among the elderly in Singapore are high, and yet majority of these cases go undiagnosed. We spoke with a few professionals and realised that the reason was simply due to ignorance.”

“Hearing loss can reduce quality of life, cause isolation, and even depression if left undiagnosed. We realised there was a need to demonstrate the extent of this problem and encourage people to take action to resolve it.” added Ang Sheng Jin, executive creative director at MullenLowe Singapore.

Thilo Hecht, head of marketing communication at Signia Hearing Aids (Sivantos) commented, “It is a huge issue when people are unaware they have hearing difficulties. Many do not consider using a hearing aid unless they have been diagnosed. The team at MullenLowe Singapore team have designed these incredibly effective ads to help our target audience gain awareness of this issue and seek help, allowing them to improve their quality of life.”

This article was originally published on LBBO

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