Contact Information


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033

Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Phone: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 778

Creative Work: 269

Clients: 53

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 778

Creative Work: 269

Clients: 53

MullenLowe Group


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033
Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Phone: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Celebrating The Modern Man

Edgewell Personal Care’s shaving brand Schick Hydro has launched the global ‘Man I Am’ campaign via 303 MullenLowe, Sydney.

The campaign seeks to celebrate the unique Aussie man, shine the light on outdated expectations, and promote healthy conversations around modern masculinity.

The humour-led creative celebrates the ‘trials of the modern man,’ and features two scenarios that test stereotypes – situations that can sometimes be confusing to navigate. The content aims to challenge the viewer on their expectations of what a man should be.

Says Di Timlin, senior marketing manager – Oceania, Edgewell Personal Care: “We want to start conversations around what being a man looks like today, how it varies amongst men, and that it is important that we move away from a single-minded definition of men in 2019.

“We knew that to grab the attention of the Aussie man, we needed to bring some humour using every day scenarios which men face to the table and the team at 303 MullenLowe have captured this perfectly.”

The creative will run across digital and social media channels.

The campaign also includes creative adapted from MullenLowe US:

Says Gary McCreadie, executive creative director, 303 MullenLowe: “The brief was to take Schick’s global ‘Man I Am’ campaign and make it slightly more relatable to the modern Australian man. But to explain what ‘The Man I Am’ means, the team had to firstly work through all of the grey areas that being a modern man kicked up, and all of the out-dated traits that they have to navigate.

“How can you be both yourself and adhere to the rules of engagement that history has laid down? It’s tricky. It gets weird. And awkward. These social videos will hopefully help empathise with Aussie young men.”

As part of the campaign, Edgewell is also partnering with Gotcha4Life this month, to celebrate Men’s Mental Health Week. During the campaign, Schick for Men will donate 5% of all of its sales on Hydro Sense to Gotcha4Life – an organisation that seeks to encourage men to engage in conversation and to speak up and ask for help when they need it.

Says Timlin: “Schick for Men are passionate about supporting men across both mental and physical health, on a global scale.

“We want to assist the Gotcha4Life team in showing men across Australia that they need to talk about how they’re feeling and what is going on with them. To open up and get vulnerable, and as founder of Gotcha4Life Gus Worland says, to know ‘it’s ok to not be ok’.”

Find out more about Schick Man I Am at https://schick.com.au/articles/themaniam.

Edgewell Australia
Senior Marketing Manager, Shave and Skincare: Di Timlin
Brand Manager, Shave and Skincare: Deana Lolas
Marketing Associate, Shave and Skincare: Michaela Pigott

Agency: 303 MullenLowe
Executive Creative Director: Gary McCreadie
Art Director: Zac Goldberg
Copywriter: Craig Merrett
Managing Director: Joanna Gray
Business Director: Alexandra Smith
Business Executive: Kristina Martin
TV Broadcast Producer: Ana Pinheiro
PR & Social Managing Partner: Lori Susko
PR Director: Catherine Sumner
Social Strategist: Emma-Jaye Bernhardt
Director: Gary McCreadie
Producer: Rabbit Content

This article was originally published on Campaign Brief

The post Celebrating The Modern Man appeared first on MullenLowe Group.