Contact Information


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033

Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Phone: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 778

Creative Work: 269

Clients: 53

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 778

Creative Work: 269

Clients: 53

MullenLowe Group


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033
Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Phone: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Celebrating Guilty Pleasures

LOLA MullenLowe’s ads tell the story of three people searching for freedom when harmless guilty pleasures can have serious consequences.

For Pride month, Magnum and LOLA MullenLowe have launched an endearing but honest radio campaign that tells the stories of three people searching for the freedom to indulge in their guilty pleasures.

“When we talk about guilty pleasure the first thing comes to mind are silly or frivolous things, but for many people living in oppressive countries where the freedom to express love is dangerous, their guilty pleasures are more meaningful and consequential,” said André Toledo, creative director, LOLA MullenLowe.

In this campaign, guilty pleasures are simply kissing, hugging and caressing, and showing affection for someone of the same sex. Because in many countries around the world, these simple acts of love can send you to prison. Something that we wanted to remind people of during Pride month.

Unilever, Magnum’s parent company heavily supports the LGBTQ community and encourages all Unilever employees to share a common goal of endorsing respect, individuality, diversity, and equality throughout the organisation.

Credits:
Agency: LOLA MullenLowe
Client: Magnum
Campaign: Guilty Pleasures
Global Brand Director: Ben Curtis
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Tomás Ostiglia
Creative Director: Saulo Rocha, André Toledo
Copywriter: Jaime Ludeña
Global Brand Director: Tom Elliston
Account Manager: Flora Bell
Producer: Felipe Calvino, Diego Baltazar
Music & Audio Company: Pickle Music, NY
Composer: Alexis Estiz, Dario Calequi
Sound Engineer: Dario Calequi, Luis Gomez
Producer: María Inés Velez

This article was originally published on LBBO

The post Celebrating Guilty Pleasures appeared first on MullenLowe Group.