Contact Information


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033

Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Phone: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 778

Creative Work: 269

Clients: 53

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 778

Creative Work: 269

Clients: 53

MullenLowe Group


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033
Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Phone: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Crust Rewards Devastated Fans

Crust Pizza is rewarding the state that didn’t win this week with the leaders of gourmet pizza giving residents of Queensland free pizza off the back of one of the biggest sporting games of the year.

The campaign, created by 303 MullenLowe, entitled “Slices of Sympathy” sees Crust step in to console the team that didn’t take out Wednesday night’s decider – with Queensland given the gift of pizza to help mend their sporting heartbreak.

The integrated campaign uses OOH, digital, social and in-store to let them know that free pizza is waiting for them, via Crust’s App.

Crust Pizza divisional marketing manager, Zoe Jacovou said: “This week is one of the biggest in the year for us and we briefed 303 MullenLowe on an idea to keep the momentum going beyond game night.

“This campaign leverages two of Australia’s great passions – sport and pizza.

“We think that pizza is the ultimate comforter, so what better way to nurse a broken sporting heart than to eat it.

“While taking home the trophy last night is a big deal for New South Wales, so too is free pizza so what better way to stick it to the winners?”

303 MullenLowe ECD, Gary McCreadie commented: “It’s not like I was rooting for New South Wales to lose, but if I’m choosing between a New South Wales victory and a free Crust pizza then I’ll take the pizza every time.

“Every brand wants to be noticed during these big sporting events, it’s great that Crust are offering something for people to enjoy rather than just being part of the noise.”

MullenLowe’s Mediahub worked on securing OOH, social and digital in both states in preparation for the series decider.

The real time activation then came to life as the winner of the game was announced.

MediaHub’s managing director, Andrew Livingston said: “Given we’re a hyper bundled offering and we share the same roof, it allowed us to take this brief and respond in a totally integrated way.

“The media was executed as a dynamic real time activation, with an integrated back end that was entirely dependent on the result of the game.

“Thanks to the support of media partners, QMS and Bench, the campaign went live in Queensland minutes after the final whistle of the decider game, whilst the pain of the loss was still fresh.”

Credits:
Crust Pizza
Divisional Marketing Manager: Zoe Jacovou
Senior Brand Manager: Kate Clarke

303 MullenLowe
ECD: Gary McCreadie
Creative Director: Dave Roberts
Copywriter: Craig Merrett
Art Director: Zac Goldberg Group
Business Director: Ben Glasson
Business Executive: Kristina Martin
Chief Strategy Officer: Jon McKie
Social Media Director: Emma-Jaye Bernhardt
Managing Partner, PR + Social: Lori Susko
PR Account Director: Catherine Sumner

MullenLowe Mediahub Managing Director: Andrew Livingston
Head of Comms Planning: Philip Ely
Client Manager: Renee Meznarsic
Social Media Manager: Jana Mehrtens
Planner Buyer: Alice Bui
Account Coordinator: Olivia Morrison This article was originally published on B&T

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