Tanishq, India’s trusted jewellery brand has launched a new TVC campaign targeting its large customer base in Tamil Nadu. The new TVC, featuring Southern super star and face of Tanishq South, Nayanthara will showcase Tanishq’s strong understanding of the consumer, culture and customs from a local perspective. This new TVC campaign aims to bring alive that Tanishq is at the heart of every auspicious celebration, which is rooted deep within the cultural context of Tamil Nadu.
Conceptualized with Lowe, the 60-second film has Nayanthara joining the celebration in different occasions – first birthday of a child, baby shower and golden wedding anniversary. To add more local flavor, the eclectic montage is set to the tune of ‘Kummi adi’, a traditional Tamil folk song which is an integral part of all celebrations from weddings to smaller ceremonies at home.
Quoting about the film, Sagar Kapoor, National Creative Director at Lowe Lintas, said, “With a large line of jewellery players in Tamil Nadu, Tanishq needed a strong emotional connect to win the hearts of Tamil Nadu. The films speaks a simple language of connections by reaffirming the rooted Tamil identity through a popular Tamil folk song ‘Kummi adi’, a folk song which is an integral part of all celebrations from weddings to smaller ceremonies at home. The film features Nayanthara at her graceful and elegant best adding a touch of joy to every auspicious celebration.”
This article was originally published on Media News 4 U