Contact Information


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033

Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group

Phone: (+44) 7540 964 758

James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Phone: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.

Phone: (+44) +1 4247386700

Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 778

Creative Work: 274

Clients: 53

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Marketing Technologies/Analytics, Media Buying/Planning, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1981

Employees: 6400

Awards: 778

Creative Work: 274

Clients: 53

MullenLowe Group


London EC1Y 1AT
United Kingdom
Phone: (+44) 20 7584 5033
Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group

Phone: (+44) 7540 964 758

James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Phone: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.

Phone: (+44) +1 4247386700

Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Outvertising’s New Identity

Not-for-profit advertising and marketing LGBTQ+ lobby group, Outvertising, has unveiled a new visual brand identity designed by MullenLowe Open.

Outvertising was born out of an LGBTQ+ network launched in 2015 for those working in the industry, then called PrideAM.

At the time it was the only LGBTQ+ network in advertising.

It now actively campaigns for more positive LGBTQ+ inclusion in advertising by lobbying brands and their partners, whilst also championing and supporting LGBTQ+ and straight ally role models in the advertising and marketing community.

Working on a pro bono basis, MullenLowe Open, which is the CX Activation agency within the MullenLowe Group, created a visual identity for Outvertising that speaks to the LGBTQ+ community.

The new identity utilises the O from Outvertising to create its own interpretation of the Pride flag. The O is an ever-changing circle that reflects the vast number of different communities within the LGBTQ+ movement.

“It’s a pleasure to work for such an important organisation” Lee Manton, Creative Director at MullenLowe Open, said.

“While progress has been made over the years with more brands embracing LGBTQ+ equality we’ve still got a long way to go.

The work Outvertising does brings us a little bit closer to achieving that dream and offers support along the way”.

Mark Runacus, Chair of Outvertising, said: “Thanks to MullenLowe Open we have a distinctive and powerful brand identity which cements our plan to become fully embedded within UK advertising and marketing.

“It clearly shows how we are inclusive and represent all groups and people within the LGBTQ+ community.”

Credits
Agency: MullenLowe Open
Executive Creative Director: Ben Knight
Managing Director: Ed Lee
Creative Director: Lee Manton
Creatives: Silvia Sella
Account Manager/Executive: Lucy Coleman
Designers: Elisabeth Bolzen, Marco Marsili, Sara Armondi
Typographer: Elisabeth Bolzen

This article was originally published on Prolific London

The post Outvertising’s New Identity appeared first on MullenLowe Group.