Venables Bell & Partners

San Francisco, United States
TitleNo-Carb Queens
Campaign Don't diet. Live healthy.
Advertiser ConAgra Foods, Inc.
Brand Healthy Choice
Date of First Broadcast/Publication
Business Sector Pre-Cooked / Dehydrated Prepared Meals

Research has shown that consumers prefer eating their way to health versus eating reduced quantities of less healthy foods. VB&P’s “Don’t diet. Live Healthy” campaign for Healthy Choice dramatizes the extremes that people take with fad diets and compares that fanaticism to being in a gang. 

Media Type Television & Cinema

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