|Title||Martin Van Buren|
|Agency||Venables Bell & Partners|
|Date of First Broadcast/Publication|
|Business Sector||Search Engines|
Search has gone mobile. In order to cement their place atop this new and ever more competitive field, VB&P produced a campaign to promote the new Google search app for phones and tablets. The result is a pair of films that dramatize humorous use cases. Each spot finds the protagonist in a predicament. They need relevant information fast. So they fire up the speech-activated Google search app on their mobile device and get the knowledge they need right there on the spot. In “Martin Van Buren,” a busy mom discovers what the Eighth President of the USA looked like, so she can dress her daughter up accurately for a school event.
|Media Type||Television & Cinema|