TitleHunt for the Pump
Campaign Hunt for the Pump
Advertiser Reebok
Brand Reebok
Date of First Broadcast/Publication
Business Sector Sneakers / Athletic Footwear
Story You’ve probably run around the block, up a hill, and maybe even through a wall. But you’ve never raced across the Internet.
Introducing Hunt for the Pump. The first-ever run through Instagram. Head to @zpump_startingline and search for the hidden pump in the San Francisco scene. Like the photo with the pump, then follow the tag to run to the next stop along the route.Find and like all the pumps, and make it to the finish line and you could take home a pretty sweet prize.
The all-new ZPump shoes. For, you know, your non-Instagram runs. 
Media Type Social Media
More Information http://www.reebok.com/huntforthepump

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