Press Releases - Venables Bell & Partners - Adforum.com https://www.adforum.com/agency/18126/press-releases/rss Venables Bell & Partners Press Releases at Adforum.com en-us Adforum.com Copyright 2017 A Creativity Standout https://www.adforum.com/agency/18126/press-releases/54341/a-creativity-standout https://www.adforum.com/agency/18126/press-releases/54341/a-creativity-standout Creativity named 2015 “a landmark creative year” for VB&P and put us on their list of innovation “Standouts.” The article credited work like Google’s LGBT transgender ad “City Gym” that landed on the ESPYs, Audi’s 50 Shades of Grey parody starring Vanessa Bayer and our REI OptOutside campaign for earning our place on the list. 

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2016-01-25 00:00:00
Top 10 In The U.S. https://www.adforum.com/agency/18126/press-releases/54339/top-10-in-the-u-s https://www.adforum.com/agency/18126/press-releases/54339/top-10-in-the-u-s AdAge named us to their list of top 10 U.S. agencies in the magazine's annual A-List issue. The article called 2015 our “best run in the agency’s 15-year history,” thanks to our independence, collaborative spirit and new business momentum. Here’s what Paul Venables had to say about what motivated our success:

"I want to do right by my clients. I do not take lightly that they entrust us with millions of dollars, and in many cases their careers, on being effective and doing something that gets a return. That's led us to our maniacal behavior to get it right in the marketplace.”

Read more here. 

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2016-01-25 00:00:00
Runner Up https://www.adforum.com/agency/18126/press-releases/54338/runner-up https://www.adforum.com/agency/18126/press-releases/54338/runner-up

We were thrilled to learn that The Delaney Report named VB&P their runner up for "Agency of the Year" - second only to BBDO. They attributed the following to their decision:

Venables Bell & Partners. For a strong new business performance that saw marketers a la MillerCoors, Sony and Adidas come on board. For continued outstanding creative for current clients such as auto seller Audi and Internet giant Google. For using creative, along with strategic thinking, to enhance a client’s use of nontraditional media.

We’ll take it. 

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2016-01-22 00:00:00
Wage Equality https://www.adforum.com/agency/18126/press-releases/54337/wage-equality https://www.adforum.com/agency/18126/press-releases/54337/wage-equality

Our very own Lucy Farey-Jones wrote a manifesto in today’s AdAge, raising a call to arms for wage equality in advertising. It’s an important article and an issue near-and-dear to this agency’s heart. Check it out here. 

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2016-01-22 00:00:00
Celebrity Cruises Unveils Powerful New Global Campaign with “Modern Luxury Lives Here” https://www.adforum.com/agency/18126/press-releases/53760/celebrity-cruises-unveils-powerful-new-global-campaign-with-modern-luxury-lives-here https://www.adforum.com/agency/18126/press-releases/53760/celebrity-cruises-unveils-powerful-new-global-campaign-with-modern-luxury-lives-here

Distinctive approach to telling brand story reflects Celebrity’s unique modern luxury style 

MIAMI – Jan. 11, 2016 – From the cruise line that brought the world the stunningly designed Solstice Class ships, which introduced a boutique-hotel feel that has evolved into a fully integrated modern luxury experience, comes a new, global brand campaign that acts as a beacon to discerning travelers who love exceptional cuisine, fine wine, luxurious accommodations, and rich destination experiences. Debuting today, Celebrity Cruises’ bold new “Modern Luxury Lives Here” campaign leverages the iconic “X” in the Celebrity logo, and showcases what makes Celebrity truly unique. The fully integrated campaign will be visible across all channels, most noticeably on TV, digital and social media.

The cruise line's new 30- and 60-second TV spots, named “Marco Polo,” offer a modern interpretation of the well-known game of call and response from childhood days gone by. The spot transcends the simplicity of the game when Celebrity Cruises staff members beckon like-minded travelers to answer the call of modern luxury. The spot targets those who would appreciate the experience that Celebrity delivers, just as Marco Polo was an explorer of the world who loved to discover and travel the globe. This creative will be complemented by three additional 30-second TV spots, which will debut later this month, and show what makes Celebrity so special. Two of these additional spots will also have a special 15-second version. The campaign marks the first public manifestation of Celebrity's collaboration with its new global creative agency, Venables Bell & Partners (VB&P).

“We are excited about the way 'Modern Luxury Lives Here' shows just how unique Celebrity is, and I love how our crew members and staff appear in our 'Marco Polo' spot,” said Lisa Lutoff-Perlo, President & CEO, Celebrity Cruises. “The entire campaign brings to life, through storytelling and beautiful cinematography, some of our most important values, such as curiosity, discernment and experiences over possessions. No one delivers modern luxury more comprehensively than Celebrity, and this campaign clearly communicates that message."

"This is a recruitment drive," said Paul Venables, Founder and Chairman of VB&P. "We are calling out to not just those who cruise but to all modern luxury travelers. The fact is, Celebrity offers a superior modern luxury experience, and we have to break the usual category conventions to serve that up to discerning vacationers."

Socially, consumers will be invited to share their vacation stories on Facebook, Instagram, Twitter and Pinterest using #celebritycruises. Best-in-class social media experiences will feature engaging and innovative content by way of both paid and organic media as well as static mosaics and carousels on Instagram, promoted tweets on Twitter, and dynamic product ads on Facebook.

The campaign builds on a series of creatively presented hallmarks of a Celebrity vacation including award-winning dining, extraordinary accommodations and service, rich destination experiences, plus more, while travelling to all seven continents in modern luxury style. 

About Celebrity Cruises:
Celebrity Cruises’ iconic “X” is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers’ precious time. Celebrity Cruises' 10 ships offer modern luxury vacations visiting all seven continents. Celebrity also presents immersive cruisetour experiences in Alaska and Canada. Celebrity is one of six cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL). For more information, dial 1-800-437-3111, visit www.celebritycruises.com, or call your travel agent.

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2016-01-11 00:00:00
Honest + Fearless = 70% Win Rate https://www.adforum.com/agency/18126/press-releases/54336/honest-fearless-70-win-rate https://www.adforum.com/agency/18126/press-releases/54336/honest-fearless-70-win-rate

Honest. Fearless. Independent. That is the mantra opening up an Adweek feature on how VB&P achieved our 70% new business win pitch rate in 2015, welcoming new clients PlayStation Vue, adidas Golf, Celebrity Cruises and REI to our roster. Partner and President Paul Birks-Hay attributed our integrated approach as one of the recipes to success: "We like to work in as integrated a way as possible. Saying 'digitally-focused' amounts to hiding. We want to answer both sides of the brief: what kind of brand are you building and how are you bringing it to life in every part of the customer's experience?” Read the rest of the story here. 

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2016-01-07 00:00:00
We Tried That https://www.adforum.com/agency/18126/press-releases/54335/we-tried-that https://www.adforum.com/agency/18126/press-releases/54335/we-tried-that

Our Founder & Executive Strategy Director Lucy Farey-Jones took the stage at this year’s 3% Conference, participating on a panel titled “We Tried That.” There, Lucy discussed VB&P’s Meditation Experiment via Office Space residents Wisdom Labs. Watch Lucy on stage speaking about the importance of mindfulness in the workplace with industry leaders from DDB, HUGE and the Martin Agency. 

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2015-12-20 00:00:00
Adweek's Best Ads of 2015 https://www.adforum.com/agency/18126/press-releases/54334/adweeks-best-ads-of-2015 https://www.adforum.com/agency/18126/press-releases/54334/adweeks-best-ads-of-2015 Adweek named two of our spots to its list of "Best Ads in 2015." Read about how our work for Audi and Google tapped the pulse of this year’s cultural themes surrounding transgender acceptance and drones. 

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2015-12-20 00:00:00
Nine Chickens and A Three-Legged Pet Rat https://www.adforum.com/agency/18126/press-releases/54331/nine-chickens-and-a-three-legged-pet-rat https://www.adforum.com/agency/18126/press-releases/54331/nine-chickens-and-a-three-legged-pet-rat

Associate Partner and CD Lee Einhorn sat down with AdAge for their column “6 Things.” In it he shared tidbits like his first job in advertising as Milton Glaser’s right hand, the fact that he owns nine chickens and a three-legged pet rat, Monty. Learn more about Lee’s quirky life and his role at VB&P creative directing hits like REI #OptOutside and Google “City Gym” here. 

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2015-12-20 00:00:00
Game On https://www.adforum.com/agency/18126/press-releases/52700/game-on https://www.adforum.com/agency/18126/press-releases/52700/game-on

Today, we announced in AdAge we won PlayStation Vue. The assignment builds off VB&P’s experience working with Google Fiber to invent a new category and propelling challenger brands like Audi and Reebok.

"We really felt that VB&P had great chemistry, strong understanding of our brand and our consumer, and just some really good thinking about how we can approach this space," said Eric Lempel, Senior Vice President and Head of PlayStation Network Americas, Sony Network Entertainment Inc.

The news comes on the heels of VB&P winning Celebrity Cruises, Miller-Coors Blue Moon and Leinenkugel’s, REI and adidas Golf over the past six months to achieve 40% revenue growth.

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2015-11-30 00:00:00
#OptOutside https://www.adforum.com/agency/18126/press-releases/52701/optoutside https://www.adforum.com/agency/18126/press-releases/52701/optoutside

REI believes that a life outside is a life well lived – and they’re closing their stores on Black Friday to pursue just that. VB&P is proud to have worked in partnership with REI to bring #OptOutside to life through a multi-platform digital experience with the goal of igniting a grassroots effort to engage REI’s 5.5 million members. Read about the movement in USA Today, CNN, TIME and Fortune. 

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2015-10-29 00:00:00
Mindfulness at VB&P https://www.adforum.com/agency/18126/press-releases/51354/mindfulness-at-vbp https://www.adforum.com/agency/18126/press-releases/51354/mindfulness-at-vbp

This week Digiday profiled our mindfulness experiment through office space residents Wisdom Labs. Read about how a group of 15 staffers have been relieving stress and developing more compassion and resilience through meditation. 

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2015-10-14 00:00:00
8,000% Growth https://www.adforum.com/agency/18126/press-releases/51353/8000-growth https://www.adforum.com/agency/18126/press-releases/51353/8000-growth

Digiday unveiled that Reebok has experienced 8,000% growth in its social media channels and outpaced the competition on Instagram, growing from 2,000 followers to half a million in 18 months. The article credits activations created in partnership with VB&P like Ronda Rousey’s #morethantape, its “Human Dispatch Service” and Reebok Bacon with Reebok's success. Check out the results of our partnership here

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2015-10-14 00:00:00
Another Round of Beers on Us https://www.adforum.com/agency/18126/press-releases/51352/another-round-of-beers-on-us https://www.adforum.com/agency/18126/press-releases/51352/another-round-of-beers-on-us

MillerCoors assigned us another beer account this week. In addition to winning Leinenkugel’s earlier this month, we are now the lead agency for Blue Moon, the #1 craft beer. Our new client explained to AdAge the reason for our hiring: "VB&P has demonstrated through its award-winning work on brands like Google and Audi that it has a keen understanding of how to move the needle with millennial consumers for sophisticated brands.”

With Blue Moons in hand, we toasted the win on a Monday and can’t wait to get started. 

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2015-10-07 00:00:00
Two Years in a Row https://www.adforum.com/agency/18126/press-releases/51351/two-years-in-a-row https://www.adforum.com/agency/18126/press-releases/51351/two-years-in-a-row

For the second year in a row, VB&P was included next to The New Yorker, Google, NASA, VICE, Airbnb, Patagonia, Netflix, and Pixar on Working Not Working’s list of “Top Companies Creatives Would Give Up Their Freedom For.” We’re super proud to be a part of this list, where the most important quality talent looked for in a company was “the people.” Check it out here. 

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2015-09-24 00:00:00
A Celebrity in the House https://www.adforum.com/agency/18126/press-releases/50502/a-celebrity-in-the-house https://www.adforum.com/agency/18126/press-releases/50502/a-celebrity-in-the-house

We are proud to welcome aboard Celebrity Cruises to our agency roster. The assignment will include telling Celebrity's Modern Luxury brand story in a bold, differentiated and integrated way. Our new client, CEO and President Lisa Lutoff-Perlo, had this to say about why they chose us: “Not only will VB&P help us break away from the norm with their exemplary strategic thinking and big, creative ideas, but our shared passion for delivering amazing results will help tell Celebrity’s modern luxury story in fresh, compelling ways and ensure our brand continues to rise to the top of the luxury/premium category.”

The win builds on our Audi luxury experience and adds to our 30% revenue growth in 2015 with the addition of Miller-Coors Leinenkugel’s, adidas Golf and Massage Envy.

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2015-09-18 00:00:00
Respect Your Audience https://www.adforum.com/agency/18126/press-releases/50504/respect-your-audience https://www.adforum.com/agency/18126/press-releases/50504/respect-your-audience

VB&P Creative Director and proud Midwesterner Tom Scharpf recently penned this piece on the importance of respecting your audience as a marketer. In it, he points to innovators like Google’s Larry Page, Warren Buffet, and Twitter’s Jack Dorsey as proof of intelligent life in Fly-over Country and suggests how the advertising industry could learn from HBO by raising the bar instead of lowering it. Read more here.

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2015-09-14 00:00:00
VB&P is in the Beer Business https://www.adforum.com/agency/18126/press-releases/50505/vbp-is-in-the-beer-business https://www.adforum.com/agency/18126/press-releases/50505/vbp-is-in-the-beer-business

This week Miller-Coors Leinenkugel’s named VB&P its agency of record. In a statement, Leinenkugel's told Ad Age, "We selected VB&P because of its track record of accelerating the growth of high-potential brands, such as Audi and Google. Their work is grounded in sharp, strategic thinking, which is then communicated through compelling creative.”

We’re both flattered and excited to get started. 

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2015-08-27 00:00:00
Adidas Golf Swings Over to VB&P https://www.adforum.com/agency/18126/press-releases/48109/adidas-golf-swings-over-to-vbp https://www.adforum.com/agency/18126/press-releases/48109/adidas-golf-swings-over-to-vbp VB&P recently beat out ten other agencies to win adidas Golf. adidas told Adweek that our work with Reebok and Audi "helped demonstrate we could position adidas Golf as a challenger and, eventually, a leader in the space.”

Will McGinness explained VB&P's enthusiasm for the global assignment: "Golf and adidas together—we couldn't be more excited. We're looking forward to celebrating the adidas love of sport within the world of golf.”

Read more about this exciting win here.

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2015-07-13 00:00:00
Three Cannes Lions https://www.adforum.com/agency/18126/press-releases/48108/three-cannes-lions https://www.adforum.com/agency/18126/press-releases/48108/three-cannes-lions VB&P competed against 37,000 Cannes entries to bring home two Cannes Cyber Lions for its Reebok “Be More Human” online experience and another Lion for Audi’s “Scripted Life” TV commercial. The latter of which was also named the One Show “Best Automotive Ad” of 2014. 

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2015-07-06 00:00:00
Captivating, Compelling, Uplifting: Google Film Earns National Media Attention https://www.adforum.com/agency/18126/press-releases/48107/captivating-compelling-uplifting-google-film-earns-national-media-attention https://www.adforum.com/agency/18126/press-releases/48107/captivating-compelling-uplifting-google-film-earns-national-media-attention For those born in the wrong body, transitioning from female to male can be a difficult and isolating journey. But Jacob Nothnagel isn’t facing it alone. Jacob found support through a group of transgender men he met at City Gym.

In honor of Pride Month, Google My Business tells the story of how this unassuming Kansas gym became the gathering place for a growing transgender community.

View the film, heralded as "captivating, compelling and uplifting" by Business Insider, Mashable, TIME, The Advocate, New York Daily News, Fast Company, Fortune, Adweek and even Cosmopolitan, here. 

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2015-06-17 00:00:00
Audi Wins an Effie https://www.adforum.com/agency/18126/press-releases/47243/audi-wins-an-effie https://www.adforum.com/agency/18126/press-releases/47243/audi-wins-an-effie "Audi's market share has more than doubled since we started working with them in 2007, and it is great to see the EFFIEs recognize marketing's contribution to the bottom line,” said Lucy Farey-Jones, Founder and Executive Strategy Director.

The mission of the Effie Awards is to honor the marketing communications industry’s most effective work and to celebrate the great ideas, insightful strategies and outstanding creative that achieve real results.  ]]>
2015-06-05 00:00:00
Welcome Home https://www.adforum.com/agency/18126/press-releases/46435/welcome-home https://www.adforum.com/agency/18126/press-releases/46435/welcome-home We’re always excited to welcome new talent to the agency, but we’re especially thrilled when former employees return back to the VB&P family. This week, the agency welcomed back agency veterans Crockett Jeffers (Associate Creative Director) and Jacqueline Fodor (Director of Art Production) and made a new hire in Jeff Teicher (Director of Experience Design).

“These guys are enormously talented and truly embody VB&P’s culture. We’re thrilled to have them home,” said Will McGinness, Partner and Executive Creative Director, Venables Bell & Partners.

Jeffers is coming back to VB&P from BBDO SF, where he helped oversee creative on Mars pet care, Seeds of Change, 826 Valencia and the California Coastal Commission. During his first six-year stint at VB&P, he contributed to some of the agency’s most notable work, including Audi Super Bowl favorites “Release the Hounds” and “The Chase” as well as Audi “Alien,” Barclays “Fake,” and oversaw work for Slim Jim, Chef Boyardee and Healthy Choice.

Fodor returns to VB&P from Google’s Brand Studio where she helped to launch the Google Store. In her first run with VB&P, she led and partnered with creatives to bring big and bold print, art and experiential concepts to life for clients like Intel, eBay, Audi and Google Fiber.

Teicher permanently joins VB&P, after freelancing in the fall to create Reebok’s “Be More Human” online experience. Reporting into Will McGinness, Teicher will expand the agency's digital creative offering to include a more user-centric design practice. He brings to VB&P twenty years of experience building this capability within brand advertising agencies and startups to produce world class interactive work for brands such as Sony, Burger King, Coke Zero, Beats by Dre, Volkswagen, Google, Facebook and YouTube. 

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2015-05-26 00:00:00
Reebok Runs Through Instagram https://www.adforum.com/agency/18126/press-releases/45420/reebok-runs-through-instagram https://www.adforum.com/agency/18126/press-releases/45420/reebok-runs-through-instagram VB&P recently conceived Reebok “Hunt For The Pump,” the first-ever Instagram-based virtual run through San Francisco. The social game begins at a specially designed Instagram account acting as the start line for the run (@zpump_startingline). Next, users can search the account’s grid of photographs for the iconic Pump ball which is hidden within the images. Once you find the Pump, like it, and follow the tag to your next stop along the run. Make it all the way to the Golden Gate Bridge, and you can be entered to win a pair of new Reebok ZPumps.

Creativity and Fast Company had so much fun on the run, they named it to their “Top Picks” columns.

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2015-04-22 00:00:00
Smell Like a Human https://www.adforum.com/agency/18126/press-releases/44380/smell-like-a-human https://www.adforum.com/agency/18126/press-releases/44380/smell-like-a-human Why smell like nature when you can smell like a human? That’s the thinking behind Reebok’s new product, “swet,” which our social media team dreamed up.

"swet" marks Reebok’s first foray into fragrances and will launch with a 360˚ cross-channel marketing campaign beginning today. The 15-second teaser video shows athletes basking in their own sweat before revealing Reebok's intoxicating new cologne. Made for athletes, by athletes, “swet” is a scent two years in the making.

Finally, the greatest scent in the world doesn’t have to be temporary. You can now perspire always with “swet” by Reebok.

The world wide web is taking note. See for yourself what
Mashable and Digiday have to say about our latest creation.

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2015-04-02 00:00:00
Jury Duty https://www.adforum.com/agency/18126/press-releases/44378/jury-duty https://www.adforum.com/agency/18126/press-releases/44378/jury-duty We’re proud to announce that Partner and ECD Will McGinness will judge the Cannes Lions in the Cyber category this year.

Will is one of two U.S. judges that were chosen for this category, through what Cannes describes as “a rigorous selection process" that appoints "the most esteemed leaders in the industry.”

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2015-03-27 00:00:00
The Best of the Best https://www.adforum.com/agency/18126/press-releases/44376/the-best-of-the-best https://www.adforum.com/agency/18126/press-releases/44376/the-best-of-the-best Business Insider named our Founder and Executive Strategy Director Lucy Farey-Jones to its list of “Most Creative Women in Advertising.” As our original strategy leader, Lucy has been instrumental in leading the VB&P team to victory in new business and shaping such brand positioning as Audi’s “Truth in Engineering,” Intel’s “Sponsors of Tomorrow,” eBay's "When it's on your mind, it's on eBay," and the launch of Google Fiber in Kansas City.

Read more about Lucy and many other great women in the ad industry here.

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2015-03-12 00:00:00
New Associate Partners https://www.adforum.com/agency/18126/press-releases/42762/new-associate-partners https://www.adforum.com/agency/18126/press-releases/42762/new-associate-partners

As we continue to evolve our leadership team, VB&P is promoting four to the newly defined role of Associate Partner. These include Lee Einhorn, Associate Partner, Creative Director, who along with his CD role will lead social media and emerging creative platforms; Michael Davidson, Associate Partner, Head of Strategy, who continues to oversee the agency’s strategy department; Mary Johnstone, Associate Partner, Head Of Talent and Gary Brown, Associate Partner, Chief Financial Officer.

“Beyond just being stellar performers, our new Associate Partners are also change agents, whose innate drive for progress will take our work and agency to new heights,” said Paul Birks-Hay, Partner and President, Venables Bell & Partners.

Read more about the news on The SF Egotist and SHOOT.

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2015-03-06 00:00:00
VB&P's New Leaders https://www.adforum.com/agency/18126/press-releases/41105/vbps-new-leaders https://www.adforum.com/agency/18126/press-releases/41105/vbps-new-leaders

Today, we announced in AdAge the promotions of key executives to accommodate new business growth and expansion. Leading the shift, we’re elevating Founder Paul Venables to the newly created post of Chairman. In this role, Venables will oversee the agency, with a heightened focus on talent and culture. Will McGinness will assume control over the Creative Department as Partner, Executive Creative Director; Lucy Farey-Jones, Founder and Executive Strategy Director, will focus on future offerings and venture partnerships; Paul Birks-Hay, Managing Director, will become Partner and President, with a renewed emphasis on growing the agency’s capabilities and footprint; Kate Jeffers, Head of Client Services, ascends to Partner, Managing Director, where she will oversee the agency P&L and lead, motivate and integrate the departments of VB&P.

The moves coincide with the departure of our beloved Founder, President Bob Molineaux, who grew the agency from its three original founders to the 150 staffers to date. Bob played a critical role in attracting brands like Audi, Reebok, Microsoft, Napster, Intel, the METH Project, eBay, Google, the Phillips 66 Company, Barclays Bank, ConAgra, to the agency’s roster.

“My new partners are immensely talented, driven and exceptionally well-suited to navigate the marketing world we live in, but what excites me most is the fact that they live and breathe our values,” said Paul Venables. “Of course, these changes are bittersweet as my brother-in-arms and friend of almost 20 years, Bob Molineaux, is retiring. He will be missed.”

Read more about it here.

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2015-02-10 00:00:00
Massage Envy Signs on VB&P https://www.adforum.com/agency/18126/press-releases/41104/massage-envy-signs-on-vbp https://www.adforum.com/agency/18126/press-releases/41104/massage-envy-signs-on-vbp Adweek announced today that VB&P and customer experience consultancy VBP Orange will partner with Massage Envy to deliver a new advertising campaign powered by innovative design thinking across all customer touch points. This partnership leverages VB&P’s experience helping brands like Audi, Intel, Google and Reebok express their role in the world through communications and experiences. It also builds upon Orange’s 50% revenue growth and current relationship with Audi and Phillips66, two of VB&P’s largest clients

“We’re thrilled to partner with Massage Envy Spa on this next chapter and to be working with a client that appreciates the intimate alignment of advertising with customer experience,” said Paul Birks-Hay, managing director, VB&P.

We can’t wait to get started.

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2015-02-09 00:00:00
Reebok Invites The World To Be More Human https://www.adforum.com/agency/18126/press-releases/40093/reebok-invites-the-world-to-be-more-human https://www.adforum.com/agency/18126/press-releases/40093/reebok-invites-the-world-to-be-more-human

Jan. 29, 2015--Today, Reebok issued a bold challenge to the world to “Be More Human” with its new, fully-integrated marketing campaign, continuing the global fitness brand’s mission to change how people perceive and experience fitness. “Be More Human” goes beyond a campaign or a tagline; it’s a rally cry to live up to your full potential. This unique point of view is embodied in the brand’s new symbol, the Reebok Delta. The three sides represent the physical, mental and social change that comes through living a fitness lifestyle.

In our hyper technology-driven world, Reebok celebrates everyday people who have reconnected to a rugged physicality that allows them them to live much bigger, fuller and less self-focused lives. For these individuals fitness isn’t just a physical activity – it’s something that enhances not only their body, but their entire life. Through fitness they become better parents, better leaders, better teachers, better partners and overall a better, stronger version of themselves.

“Reebok believes that by pushing ourselves to the brink and testing our limitations, we have the power to transform ourselves not only physically but also mentally and socially”, said Matt O’Toole, Reebok Brand President. “By adopting such a lifestyle, you find yourself in a community of people, joined together by a common purpose – to be better versions of themselves. We’re confident that when we push ourselves, we not only transform our bodies, we transform our entire lives.”

The brand film titled “Freak Show”, available at www.reebok.com/bemorehuman acknowledges that tough fitness is a lifestyle not always understood. Its methods are intense, demanding and require real commitment. “Freak Show” is a celebration of those who have chosen to be more than they thought they could be through fitness. It is a challenge to those yet to be converted to Be More Human.

Courageous and cinematic, “Freak Show” is a story with captivating intensity that showcases everyday athletes embodying what it truly means to “Be More Human” as they meet and tackle different fitness challenges transforming them to be better leaders, better parents and more capable humans. Directed by AG Rojas in partnership with Venables Bell & Partners, the 60 second TV spot juxtaposes the merits of tough fitness and how it benefits humans in their everyday lives – this includes a young mother crushing a new workout routine and how a firefighter uses the mental toughness gained from a night trail run in his demanding day job.

Yan Martin, Vice President of Global Brand Communications at Reebok, says, “There’s a new breed of athlete. These are everyday people, and these athletes should also be regarded as role models. For these individuals, the achievement comes from the realization that they are transforming their lives through fitness, and in the process they’re transforming the lives of their communities. We acknowledge and salute these new athletes who challenge themselves daily in search of greater rewards.”

At the heart of the multi-channel campaign is the “Be More Human Experience,” an online destination where fitness enthusiasts can challenge and define what it is to be human. The one-of-a-kind platform, available via desktop, tablet and mobile, features a number of interactive “Be More Human” tools and experiences, including:

THE HUMAN SCORE
The world’s first test that quantifies one’s ‘humanness’ by ranking users against various human attributes specifically social, mental and physical traits – designed to trigger conversation about the choices we make with regard to health and physical activity. Participants complete a short online quiz composed of a number of multiple-choice questions, from which the answers are used to generate a personalized Human Score.

GRAY MATTERS
An interactive 3D visualizer that dynamically shows how various physical activities, from excess sleeping to tackling a demanding obstacle course race, stimulate key nodes of the brain - in particular neurotransmitters (emotion and cognitive action), the cerebellum (smooth mental and physical movement), the corpus striatum (TBC), the hippocampus (memory) and the frontal cortex (executive functioning). As users interact with the visualizer, in-depth research on the relationship between physicality and brain stimulation from Dr. John Ratey, one of the world's foremost authorities on the brain-fitness connection, is revealed.

#BREAKYOURSELFIE
Challenges the notion of what beauty is by encouraging fitness enthusiasts to rebel against the shiny, happy selfie by posting images to the “Be More Human Experience” of themselves at their most depleted, raw, broken post-workout state. The rebellious social campaign will feature Reebok athletes and employees, with outstanding submissions rewarded with a #breakyourselfie photo essay depicting the story of the individual or group of friends.

The “Be More Human” campaign will officially kick-off with a TV advertisement on NBC on February 1, 2015.

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2015-01-29 00:00:00
Running Reeboks to New Yorkers: Tweet for ZJets https://www.adforum.com/agency/18126/press-releases/34256/running-reeboks-to-new-yorkers-tweet-for-zjets https://www.adforum.com/agency/18126/press-releases/34256/running-reeboks-to-new-yorkers-tweet-for-zjets

Today, global fitness brand Reebok will power up its Human Dispatch Service, or HDS, that will literally run products to the feet of New Yorkers eager to try the new Reebok ZJet shoes.

All interested New Yorkers have to do is tweet their size and address using the hashtag #ReebokHDS for a chance to win a visit from the Reebok Human Dispatch Service. A fleet of athletic delivery runners will then make house (and work) calls, running over as many pairs of ZJets as humanly possible while supplies last.

Delivered directly to their feet, the service will give consumers the chance to try on pairs of the new Reebok ZJet so they experience its unique underfoot air channels and maximum cushioning. The pressure changes created by each individual’s unique foot strike, force the air from heel to toe providing cushioning where it’s needed, when it’s needed, to propel the runner forward.

“We want to deliver our latest product innovation to consumers directly to their door, in real time and what better way to do that than to actually run them over to each person? At Reebok, we live and breathe fitness, it’s a part of everything we do, even how we deliver our latest footwear.” said Yan Martin, Vice President, Global Brand Communications at Reebok.

“The Human Dispatch Service also brings the ZJet concept to life perfectly – the ZJet propels the runner forward with the power of air, and that’s exactly what the HDS is – a human-powered delivery service that runs on air.”

Consumers can get involved on Twitter by using #ReebokHDS, @Reebok and learn more about the Human Dispatch Service at Reebok.com/HDS and Reebok.com/ZJet.

The idea was created by independent San Francisco advertising agency Venables Bell & Partners and follows their recent CrossFit stunt, which sent Reebok bacon to athletes before the CrossFit games.


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2014-08-28 00:00:00
Reebok is in the Bacon Business: Fast Company Delves Into Our Bacon Efforts https://www.adforum.com/agency/18126/press-releases/32520/reebok-is-in-the-bacon-business-fast-company-delves-into-our-bacon-efforts https://www.adforum.com/agency/18126/press-releases/32520/reebok-is-in-the-bacon-business-fast-company-delves-into-our-bacon-efforts

Who doesn’t love bacon?

That’s the premise for a new consumer engagement initiative we’re rolling out this week to celebrate the 2014 Reebok CrossFit Games. We're rewarding CrossFit athletes' love of the Paleo diet and bacon by delivering “Reebok Bacon” straight to athletes’ and fans' homes. Surprise!

You can learn more about our inspiration for this project and how we overnighted frozen bacon to these lucky individuals in this interview with Will McGinness on Fast Company (http://bit.ly/1pfCbk8) If you like what you see and want to get involved in the bacon revolution, tweet #ReebokBacon.

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2014-07-24 00:00:00
West of Expected: SKYY Vodka Delights AdWeek https://www.adforum.com/agency/18126/press-releases/31688/west-of-expected-skyy-vodka-delights-adweek https://www.adforum.com/agency/18126/press-releases/31688/west-of-expected-skyy-vodka-delights-adweek

VB&P is unveiling to the world this week its first work for SKYY Vodka. Called "West of Expected," the campaign centers on the notion that anything can be made better by re-thinking the conventional.

The TV spots were shot on a set inspired by the galaxy featuring an eccentric host delivering lessons on the universe. After watching, Adweek couldn't help but describe the work as "a quirky campaign for a quirky brand, whose unconventional views stem from SKYY's California roots."

See for yourself (and get some Cosmic Tips): http://bit.ly/1kJhjNw . Just remember you heard the term "wing lemon" here first.

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2014-07-08 00:00:00
Five Cannes Lions: Intel's "Look Inside" Films Sweep the Riviera https://www.adforum.com/agency/18126/press-releases/31687/five-cannes-lions-intels-look-inside-films-sweep-the-riviera https://www.adforum.com/agency/18126/press-releases/31687/five-cannes-lions-intels-look-inside-films-sweep-the-riviera

A few weeks ago Adweek predicted that our Intel "Look Inside" campaign efforts would win big at Cannes.

We're proud to report those predictions have come true. The Cannes film category awarded Lions to Look Inside's "Jack Andraka," "Erik Weihenmayer" and "Mick Ebeling." Additionally, "Look Inside: Mick Ebeling," a film spotlighting the Not Impossible Labs founder's efforts to 3-D print limbs in the Sudan, received Cyber and Branded Entertainment & Content Lions.

In all, VB&P's "Look Inside" films, which recognize people who are making the impossible possible, received a total of five coveted Cannes Lions.

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2014-06-23 00:00:00
Thriving the Merger Era: Paul Venables Shares Secrets to Success https://www.adforum.com/agency/18126/press-releases/31686/thriving-the-merger-era-paul-venables-shares-secrets-to-success https://www.adforum.com/agency/18126/press-releases/31686/thriving-the-merger-era-paul-venables-shares-secrets-to-success

Adweek recently wrote on how only a few independent agencies are thriving in today's merger era. With VB&Plisted as the 4th largest of U.S. independents, the magazine solicited Paul Venables on his secrets to success: "We're maniacally focused on getting the culture right."

Read more here: http://bit.ly/1kaB94r

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2014-05-29 00:00:00
In Good Company: VB&P Among Cos. Creatives Would "kill" to Work For https://www.adforum.com/agency/18126/press-releases/31685/in-good-company-vbp-among-cos-creatives-would-kill-to-work-for https://www.adforum.com/agency/18126/press-releases/31685/in-good-company-vbp-among-cos-creatives-would-kill-to-work-for

Working Not Working, the online freelancers' network, released the results of its survey showing the top companies creatives would "kill" to work for. Yours truly was among a handful of agencies that made the cut, along with Google, Apple and HBO. Read about it in Advertising Age: http://bit.ly/1khmBOX

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2014-05-29 00:00:00
How Do You Change An Industry?: Intel's Conflict Free Film Named Spot of the Week https://www.adforum.com/agency/18126/press-releases/31684/how-do-you-change-an-industry-intels-conflict-free-film-named-spot-of-the-week https://www.adforum.com/agency/18126/press-releases/31684/how-do-you-change-an-industry-intels-conflict-free-film-named-spot-of-the-week Intel has set a significant precedent for the entire tech industry by creating the world's first conflict-free microprocessors available for consumer purchase. Our latest film, "Conflict Free," celebrates this achievement, telling the personal Look Inside™ story of Intel engineer Carolyn Duran. Duran led the team effort that resulted in a 55% reduction in armed-group profits from tantalum, tungsten and tin mined in the region."Conflict Free" is the latest in a series of short films that launch Intel’s new brand platform, Look Inside™, celebrating the potential in all of us to do something remarkable. View the film Adweek is calling "A 'Look Inside' film with a humanitarian purpose," here: http://bit.ly/R8RpKP

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2014-05-21 00:00:00
Not Some Hippie Dippy Bullshit: Paul Venables Hits Denver https://www.adforum.com/agency/18126/press-releases/31683/not-some-hippie-dippy-bullshit-paul-venables-hits-denver https://www.adforum.com/agency/18126/press-releases/31683/not-some-hippie-dippy-bullshit-paul-venables-hits-denver

Paul Venables recently took the stage at the Denver Ad Club, where he received a standing ovation and at least one pen pal request.

Prior to the event, the Denver Egotist sat down with Paul in a Q&A where he espoused on his beginnings in advertising and his leadership perspective, which you can read here. Denver blogger Erika Levy, who attended the event, wrote on her site, capturing the essence of the night: "It was comforting to hear from one of the most respected ad men in America. I have stood strong in my convictions and operated by the same moral laws, but have been seen as either alien or radical. It was comforting to know I wasn’t alone, and that it isn’t some hippie dippy bullshit. It’s just good business and good business affects positive change in the world."

Thank you, Denver. We're glad we didn't disappoint.

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2014-04-04 00:00:00
Delightfully Overwhelmed: Lucy Farey-Jones Maps Out TED https://www.adforum.com/agency/18126/press-releases/31682/delightfully-overwhelmed-lucy-farey-jones-maps-out-ted https://www.adforum.com/agency/18126/press-releases/31682/delightfully-overwhelmed-lucy-farey-jones-maps-out-ted

Our Executive Strategy Director and Partner Lucy Farey-Jones just returned from TED Vancouver and has cleverly articulated her learnings in this jam-packed interactive graphic.

"Upon my re-entry to the real world, friends, clients and folks at my firm say: ‘How was TED?’ And there is a big pause from me as my brain tries and fails to sum it up," Lucy says. "It’s an impossible question to answer. It’s like being asked ‘How is food?’ or ‘Puberty — how was it?’ Which is where this idea came in. I thought a way to answer this daunting question would be to make a graphic which tries to capture how TED makes me feel. I gave myself the challenge to capture 5 days in one page."

Read more on TED's blog: http://bit.ly/1k7jHme

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2014-04-03 00:00:00
Stay Uncompromised: A3 Receives Phenomenal Press https://www.adforum.com/agency/18126/press-releases/31681/stay-uncompromised-a3-receives-phenomenal-press https://www.adforum.com/agency/18126/press-releases/31681/stay-uncompromised-a3-receives-phenomenal-press

We figured one of the most epic car launches in Audi history, deserved one of the most epic commercials. So, for the launch of the A3, we set out to celebrate the uncompromised spirit that is shared by Audi and the world’s boldest trailblazers, who have all paid their dues on the road to greatness. The world is noticing with the press taking note of our work. Adweek named the campaign to its "Top Spot" column and Ad Age praised it saying, "Audi Gets It Right With Ricky Gervais." Even TIME magazine showed an appreciation for our humor. Check out the work here.

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2014-03-31 00:00:00
Nothing's Impossible: Intel Earns Top Spot in Adweek and Creativity https://www.adforum.com/agency/18126/press-releases/31680/nothings-impossible-intel-earns-top-spot-in-adweek-and-creativity https://www.adforum.com/agency/18126/press-releases/31680/nothings-impossible-intel-earns-top-spot-in-adweek-and-creativity

That’s what Mick Ebeling was thinking as he read the article about Daniel, a 14-year-old who lost both his arms during a bombing in South Sudan. So Ebeling packed 3D printers and Intel 2-in-1s, and flew into the civil war-torn area to establish the world’s first 3D prosthetic printing lab in Daniel’s village. Mick’s story is the third in a series of short films that launch Intel’s new brand platform, Look Inside.™ Read about the spot that Adweek is calling "amazing" and Creativity named its "Editor's Pick."

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2014-03-11 00:00:00
VB&P Scores Reebok https://www.adforum.com/agency/18126/press-releases/31679/vbp-scores-reebok https://www.adforum.com/agency/18126/press-releases/31679/vbp-scores-reebok Reebok Awards VB&P Global Account

Today, VB&P had the honor of announcing it has been assigned lead global agency for Reebok. Will McGinness told Advertising Age and Adweek, "Reebok represents exactly the kind of opportunity that excites us most: an iconic brand led by a brave client with a genuine desire to challenge category conventions. Throughout the pitch we truly lived, ate and sweat the life of the Reebok consumer. We share our client's belief in Reebok's potential and look forward to accomplishing great things together."

We can't wait to hit the ground running. (no pun intended)



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2014-02-19 00:00:00
Where's the Limit?: Adweek Calls New Intel spot "Amazing" https://www.adforum.com/agency/18126/press-releases/31678/wheres-the-limit-adweek-calls-new-intel-spot-amazing https://www.adforum.com/agency/18126/press-releases/31678/wheres-the-limit-adweek-calls-new-intel-spot-amazing


That’s the question adventure Erik Weihenmayer is constantly trying to answer. Erik, who, despite having a disability, has done more than most of us ever dared to dream possible. He has climbed Mt. Everest as well as the other Seven Summits, something only 118 people in history have accomplished. Erik’s story is the second in a series of short films to launch Intel’s new brand platform, Look Inside.™ Read reviews of the spot on Adweek and Creativity.


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2014-01-27 00:00:00
February 2, 2014: A Great Day to Spend $4 Million https://www.adforum.com/agency/18126/press-releases/31677/february-2-2014-a-great-day-to-spend-4-million https://www.adforum.com/agency/18126/press-releases/31677/february-2-2014-a-great-day-to-spend-4-million In adland there’s been a lot of hand-wringing lately that Super Bowl advertising is a waste of millions. It’s easy to see why the industry is rethinking advertising in the big game. The average cost for a 30-second spot has risen 38% from 2010 to a gut-punching $4 million. However, I’d like to argue the exact opposite; there has never been a better day in history to spend your marketing dollars. And here’s why.

Critics simply aren't taking into consideration the new age of media consumption. As we are all aware, collective viewing experiences overall have taken a nosedive. Breaking Bad made headlines for its season finale that attracted 10.3 million viewers--the highest viewership of any show in 2013. But a look back in time shows the demise of collective viewing. The 1983 M*A*S*H finale? 105.9 million viewers. Seinfeld's 1998 swan song? 76.3 million viewers.

As the chart below shows, there has been a precipitous decrease in collective viewership of major network events (even the Oscars). The Super Bowl stands apart in sharp contrast.

With a Super Bowl spot, brands are buying a rare opportunity to address the nation. My agency Venables Bell & Partners has witnessed this first hand in our experience creating Audi’s seven consecutive Super Bowl spots and our Super Bowl study (which has annually polled 1,000 Americans) quantifying the growing appetite for big game ads over the past five years. In 2011, our survey indicated 59% of Americans were looking forward to ads, but in this year’s study we hit an all-time high of a heady 78%. This year our study also indicates the ads will take center stage, as viewers are just as likely to talk about the ads as they are the plays.

The psychology behind this collective viewing event makes the potential for brands even greater. With 85% of Americans gathering with friends and family to watch the Super Bowl, the conversation about ads is a hot topic and many want to arm themselves to be "in-the-know." We found that 70% will pay attention to ads before the game, with almost half (45%) actually seeking out ads before kickoff--marking a 350% increase in our study since 2010. This goes to show that pre-releasing ads pays off. In fact, YouTube just announced that ads for the Super Bowl were watched on that platform more than 80 million times before the game was played, and overall, ads uploaded to YouTube before the game generated about 3.4 times more views on average.

Not only is it about pre-game excitement, this media buy is one that keeps giving--Super Bowl ads leave behind an increasingly massive digital footprint. In fact, Facebook announced that “Super Bowl” was the most talked-about term in 2013. Furthermore, in our study more than half of America said they would re-watch their favorite ad (another all-time high), thus proving the value of the buy. 36% of survey respondents told us they will share their favorite ads this year, with 77% sharing via Facebook. Which, if you do the math, means with 108.7 million viewers and the average Facebook user having 130 friends, this could have the potential to yield an additional 3.9 billion impressions for advertisers.

The idea that marketers are paying $4 million for a mere 30-second commercial misses the point. While it’s virtually impossible to measure the immediate sales impact of one spot, $4 million now buys you the attention of a nation willing to listen, and waiting to share, which is really remarkable when you consider that almost half of homes have DVR. Can adland really put a price on that?

So on February 2, shut down your DVR and get excited for the most exciting day in marketing history.

This article originally appeared on Fast Company Co: Create.

For more information or to schedule an interview with Lucy Farey-Jones, please contact Meredith Vellines at meredith.vellines@venablesbell.com.


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2014-01-15 00:00:00