Duval Guillaume

Bruxelles, Belgium

Basic Info

Core Competencies: Full Service, Digital, Social Media, Branded Content/Entertainment, Strategy and Planning

Founded in: 1997

Network:

Employees: 45

Awards: 156

Creative Work: 66

Clients: 23


Contact Information

Rue Picard 1
Bruxelles 1000
Belgium
Phone: (+32) 2620 70 30
Email:

Karel Vinck

Karel Vinck

Managing Director

Phone: (+32) 473259223

Core Competencies: Full Service, Digital, Social Media, Branded Content/Entertainment, Strategy and Planning

Founded in: 1997

Network:

Employees: 45

Awards: 156

Creative Work: 66

Clients: 23

Duval Guillaume

Rue Picard 1
Bruxelles 1000
Belgium
Phone: (+32) 2620 70 30
Email:
Karel Vinck

Karel Vinck

Managing Director

Phone: (+32) 473259223

The poster that turned into wrapping paper

The poster that turned into wrapping paper

Dec 23 2013

With Christmas only a few days away, Coca-Cola and Duval Guillaume Modem have created a special outdoor billboard together with Clear Channel.

As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper, allowing people passing by to tear off a piece of paper to wrap their presents. The iconic line “open happiness” is printed on this specially crafted wrapping paper, because nothing says it more like a present waiting to be opened.

The billboards were installed in the shopping malls of Belgium’s largest cities right before Christmas.