Press Releases - Duval Guillaume - Duval Guillaume Press Releases at en-us Copyright 2017 A man who lives without a heart. That’s impossible right!? A man without a heart presents an emotional appeal to encourage all Belgians to become an organ donor.
Christophe De Fonseca from Belgium, died on June 25th 2014. He fell from his bike after his heart stopped beating. It was the last time he would feel a heartbeat. When he woke up in hospital it was silent in his chest. And it stayed silent. The heartbeat that makes us all feel human was gone.
He calls himself RoboCop, not because he’s extraordinarily strong, but because just like the fictional character he lives on a machine, like a machine. A small pump in his chest replaces his big heart and a battery around his belly keeps it going.
Just like we want our smartphones fully charged at any time, for him it’s vital that his mechanical heart is plugged in as much as possible. In the car, at home, wherever he can.
Christophe can live without a heart, but the remaining quality of life is minimal at best. He was once an airline pilot with a passion for flying, but all this crashed from one day to the next.
In a touching film from the transplant charity Reborn to be Alive - titled : Looking for a Heartbeat - Christophe goes on a deliberate quest for spectacular actions that would skyrocket the heartrate of any normal person. Cycling, drifting in a fast car, flying, … but it doesn’t affect him.
The only thing that can give him back the sensation of a beating heart is an organ donation.
A film that leaves leaves you with a sense of purpose. A story which commutes between the harsh reality of a man without a heart and the ray of of hope he still cherishes.
Shortly before releasing this film Christophe passed away. However, it was his wish to make this project happen, no matter what. Because there are thousands of people who still have a chance to survive. Like this we are reminded again of the crucial importance of organ donation. What
are you waiting for? 

2017-10-18 00:00:00
Duval Guillaume wins global Apetina pitch Apetina®, the leading global cooking brand within the Arla Foods portfolio, has appointed Duval Guillaume as global lead agency. Arla Foods organized an international pitch, including four agencies from various countries.

Apetina® is covering a wide assortment of white cheese and other salad & cooking ingredients. Apetina® is sold in more than 30 countries.

2015-02-09 00:00:00
If you are going to do stupid things, at least become an organ donor and save up to 8 lives. Duval Guillaume came up with this campaign for Re-born To Be Alive. It wants to make people aware of the fact that one donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing – as this video shows.

Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. The Belgian non-profit organisation Re-born To Be Alive wants to raise awareness about organ donation and make the topic more easy to discuss.

Sign up as an organ donor here:

2014-10-17 00:00:00
Too young to watch. Old enough to get married Do you know that every second 2 girls are forced into marriage.

By hijacking age warnings before 12+ movie trailers, Plan Belgium confronts the general public with the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition.

Every minute 27 girls are forced into marriage. That's 2 every second. Child marriage is a global problem. The practice violates girls' human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that's exactly what you're helping to achieve.

2014-10-15 00:00:00
Lipread the promocode and win the Cherry Oil Lipstick collection Yves Rocher has a new lipstick collection: it’s made from 100% natural cherry oil and comes in 12 ravishing colours. To promote it, Yves Rocher is giving away a complete set every day. But to win you’ll have to lipread one of the many promo codes first. And even if you’re not the lucky one, your lipreading effort will still get you a 10% discount. So give it a try on

2014-06-03 00:00:00
Creative Agency of the Year for the third time in a row At this year’s CCB Awards, Duval Guillaume has been elected Agency Of The Year for the third consecutive year. 5 Gold, 8 silver and 6 bronze awards for Carlsberg, TNT, Smirnoff, Coca-Cola, Napoleon Games, Reborn to be alive and Febelfin make a grand total of 19 awards. We’d like to congratulate all the winners and wish to thank all our brave clients for their trust in the agency.

2014-05-19 00:00:00
Carlsberg Border Football: using the magic of football to bring people closer. Antwerp, 28 April 2014 - Football and beer, it’s the perfect combination to bring people together. With their new campaign, Carlsberg and Duval Guillaume took this insight one step further. In these times of football fever, they created Border Football. This new game turns borders into football fields to bring both sides closer. An online film documents the Border Football games at three of Europe's most tense borders in Belfast, Nicosia and Kosovo.

Carlsberg's long involvement in football

As a sponsor, Carlsberg has a long involvement in football. In the next few weeks football fever is rising all over the world. That is why Carlsberg wanted to renew its connection with the positive social values of football.

Don't get along? That's where beer and football come in

Together with advertising agency Duval Guillaume - who previously created Carlsberg's Bikers and Poker commercials - the brand now launches Border Football. The campaign starts from the insight that football and beer brings people together, even when they don't get along. Border Football takes this to a whole new level, by playing at three of Europe's most tense borders: the Peace Wall in Belfast, the demilitarized zone in Nicosia and the Merdare Border Crossing between Kosovo and Serbia.

Unique moments

The production company pulled of quite some tricks to play on these three locations. The demilitarized zone in Nicosia is an absolute no-go zone but both sides made an exception and reached out to play a Border Football game. In Kosovo, the result was even more exceptional: for the very first time since the end of the civil war, dozens of young people from both sides gathered in a friendly meeting. For a moment, people from both sides forgot the wall between them. They enjoyed the togetherness only beer and football can create.

2014-04-25 00:00:00
What do pétanque, knitting and fishing have in common? Coke Zero finds out. When is the last time you and your friends gathered around the television to watch a good game of pétanque? Right. Pétanque players, knitters, fishermen,... they don’t get the glory soccer players get. But wouldn’t it be nice if for once they got some more support? We asked 5 ordinary people if we could film them while going about their hobbies. They had no idea we were about to turn their quiet pastime into a crazy experience, just by adding zero each time.

Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them.

The video was created by advertising agency Duval Guillaume and is part of the Coca-Cola Zero "Just Add Zero" campaign, showing that adding zero gives you more. In the same way that Coke Zero gives you more great Coke taste with zero sugar and zero calories.

2014-03-04 00:00:00
The poster that turned into wrapping paper The poster that turned into wrapping paper

Dec 23 2013

With Christmas only a few days away, Coca-Cola and Duval Guillaume Modem have created a special outdoor billboard together with Clear Channel.

As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper, allowing people passing by to tear off a piece of paper to wrap their presents. The iconic line “open happiness” is printed on this specially crafted wrapping paper, because nothing says it more like a present waiting to be opened.

The billboards were installed in the shopping malls of Belgium’s largest cities right before Christmas.

2013-12-23 00:00:00
DJ Fresh unveils his latest ground breaking project: ‘Mindtunes’ Music created using the latest brainwave technology
In a world first, international music artist, DJ Fresh launches Mindtunes – a break through project where music is created using the latest brainwave technology*.
The Smirnoff Mindtunes project brings together chart topping British electronic music producer DJ Fresh and PhD. Julien Castet, a leading brainwave technology expert, to enable a group of disabled music fans, Andy, Mark and Jo who cannot play regular instruments, to create a music track controlling musical software with nothing but their mind.
Supported by Queen Elizabeth’s Foundation for Disabled People (QEF), The Smirnoff Mindtunes project aims to raise money for the charity through proceeds of the sale of the track.
Brainwave technology (BCI) has many potential applications. The Smirnoff Mindtunes project – the first of its kind - focuses on how this technology can be used to transform brain activity and emotions into music, enabling physical barriers to musical creativity to be broken down. Technology expert PH D. Julien Castet uses an ElectroEncephaloGraphy device (EEG) to measure the electrical activity of the brain, turning brainwaves and emotions into musical beats. In collaboration with DJ Fresh, the beats and sounds are overlaid and produced to create a unique music track.
“Ever since I was a little boy I’ve loved technology and always wanted to work with something cutting edge. What a privilege to be given the opportunity to do just that and collaborate with some truly inspirational people. The power of the brain and this brainwave technology is amazing – to think that Mindtunes was created solely by a group of disabled music fans using only their minds. I am very proud to be part of this project – it just goes to show what people have the power to create if they’re given the opportunity,” says DJ Fresh, who produced the finished track.
This project follows on from Smirnoff’s long history of pioneering innovation and is the first in a series, which will demonstrate how innovation and inventiveness enables us all to realise our creative potential.
Emma Sherwood-Smith, Smirnoff Marketing Manager Western Europe says, “We are very excited to be releasing this brand new track produced by DJ Fresh. Enabling a group of musicians to fulfill their musical ambitions has been an amazing experience. Not only does The Smirnoff Mindtunes demonstrate there is a creator inside each of us, but will also raise money for a charity that helps thousands of disabled people every year realise their true potential.”
Jonathan Powell, QEF Chief Executive, says, “Smirnoff Mindtunes is a brilliant project and we are very proud to be a part of it. Giving a group of talented disabled individuals the opportunity to realise their potential and turn dreams into reality has been an unforgettable experience for all. It is the very essence of what QEF stands for and it is very refreshing to see a brand invest so much to offer people the chance to use technology that has previously been beyond their reach. I hope that this is the first of many successful projects and opportunities we have a chance to be involved in – Smirnoff Mindtunes has set a precedent.”
Mindtunes is available for download from iTunes, Amazon and other digital retailers. For more information visit
2013-05-30 00:00:00