Brooks Running Company, today announced that it has selected Huge as its creative agency of record (AOR), after a competitive review. Effective immediately, Huge will act as Integrated AOR responsible for marketing, creative, brand strategy, positioning and digital marketing, as well as global activations.
“We’re thrilled to partner with Huge because they are a creative powerhouse that immediately captured the Run Happy spirit of Brooks,” said Brooks Chief Marketing Officer Melanie Allen. “In partnership with Huge, we’re looking forward to bringing exciting new initiatives to runners that inspire them to lace up and go for a run.”
Jason Musante, Global Chief Creative Officer of Huge, said “Brooks is at an amazing inflection point - new designs, new people, new global ambition, and we’re just as ambitious to share their authentic story and brand with the world as only Huge can.”
The account will be led out of the agency’s office in Dumbo and first work is slated to break November 2019.