Huge, the global experience agency (NYSE: IPG), today announced a new operating structure as it streamlines its offerings across the US. With the formation of the new structures, Huge Detroit and Huge Chicago’s operations will merge under one leadership team for the Midwest, as will Huge DC and Huge Atlanta for the Southeast, effective immediately. Dan Hou has been appointed President, Southeast, while Ranae Heuer will assume the role of President, Midwest.
Previous Chicago managing director at Huge, Paul Randall has been elevated to global head of delivery, the agency’s newly-created practice area that will ensure seamless experiences for clients as they employ agency offices and disciplines throughout the global network.
“Huge’s vision is to elevate the human experience with the world’s most ambitions brands,” said Huge Global CEO Pete Stein. “As Huge continues to define the role of a global agency in helping brands and clients put their users first, it’s imperative that Huge also offer a unified brand experience. Dan, Ranae and Paul have extensive experience in managing, scaling and delivering top-notch work to clients across every sector and discipline. I know that under their leadership, Huge will continue to do what we do best: make things people love.”
All three appointments are effective immediately.
More about each leader:
Dan Hou has been appointed President, Southeast. Dan has played an instrumental role in growing Huge over the past 10 years. Most recently, Dan served as the MD of Huge DC. During his tenure he has transformed the user experience for clients ranging from Target and Four Seasons to USA Today and the PGA. He also founded Honey, a profitable, social-network startup focused on human connection and information sharing in the workspace. Previously, Dan bootstrapped an e-commerce startup, co-authored a book used at Wharton, and worked across hardware, software and services at Motorola and Microsoft. He holds degrees in business and computer science from the University of Pennsylvania.
Ranae Heuer joined Huge in 2016, and she will now take the helm of the Detroit and Chicago offices as President, Midwest. At Huge, Ranae has led client relationships like Fiat Chrysler Automobiles and Maserati. Ranae also led an award-winning Super Bowl campaign for Quicken Loans – a first for Huge. Ranae started her career with a decade of automotive advertising in Detroit working on Ford, General Motors, Mazda, and Daimler Chrysler. After relocating to New York City, she delivered successful integrated campaigns and beautifully designed experiences that drove results for her clients’ businesses including Unilever, Bank of America, Chobani, HP, Lucasfilm, Crayola, Sony Pictures and more. Throughout her career, Ranae has built and led strong, diverse, high-performing teams that foster strategic relationships with client partners and help them achieve key business goals. Ranae earned MBA from the University of Michigan-Dearborn. She lives in Michigan with her husband and four young sons.
Previously the Managing Director of Huge Chicago, Paul Randall will take the helm at Huge’s newly-created delivery practice as its Global Head of Delivery. With more than 18 years’ experience leading digital engagements, Paul oversees some of our largest engagements, ensuring they are operationally efficient, run on time, on budget, and meet strategic requirements. Paul has led programs for clients including United Airlines, McDonald's, Northern Trust, CNN, Turner, UPS, Diageo, Unilever and American Express. Prior to Chicago, Paul led program management at Huge in Toronto, Atlanta and London, previously at OgilvyOne and DigitasLBi in the UK. Paul completed his MBA at Trinity College Dublin.