Philosophy & Competitive Advantages
WFCA is a uniquely placed marketing communications agency. Many people claim integration - very few are capable of delivering it. A business is only as good as the quality of the people it employs - at WFCA Integrated we employ the best specialists, from the different disciplines of marketing communications - strategic planning, advertising,media planning and buying, direct marketing, digital and design. The tangible benefit of integration is a single-minded proposition that maximises the frequency effect, resulting in enhanced response from the target audience and greater cost efficiency. Each challenge is thoroughly interrogated through a rigorous 5-point strategic and planning process. This ensures we unearth the most focused and single-minded propositions, which can be translated into very tight creative briefs, that deliver commercially strong creative excellence and solutions.
WFCA is represented in 6 countries in Europe and 1 in the Americas