Philosophy & Competitive Advantages
WE GO WHERE IDEAS TAKE US. We believe ideas change the world, so we pursue them with amazing enthusiasm.
We bury ourselves in our clients' business until we understand their problems, issues, services and products inside and out.
Then we go in search of the idea that will bring about the desired change. The idea can come from anywhere - it can be anything - provided it’s grounded in the clients' needs.
There’s nothing sadder than a wonderful idea unrealised, so we go wherever the idea leads. We are an integrated communications agency - we can develop ideas in advertising, digital, direct marketing, design, media, planning, sponsorship. You name it - whatever works - whatever solves the problem.
SOUK delivers both pan-European and international campaigns through a formal network of associate agencies called Orchestra Flexwork (www.orchestraflexwork.com): INDIA: Crayons Advertising, New Delhi CHINA: Nexxi, Shanghai SPAIN: GAP, Madrid FRANCE: Dufresne Corrigan Scarlett, Paris ITALY: Roncaglia & Wijkander, Rome GERMANY: ServicePlan, Munich Outside of the Orchestra Flexwork group, we have informal partners in the following regions: USA: Kaplan Thaler Group, New York MIDDLE EAST: Face 2 Face, Dubai