TitleHEMOPHILIA: A BUBBLE WRAP HOODIE
Agency
Campaign HEMOPHILIA: A BUBBLE WRAP HOODIE
Advertiser Shire Pharmaceuticals
Brand Shire Pharmaceuticals
Date of First Broadcast/Publication
Business Sector Health & Pharmaceutical Products
Philosophy The pharmaceutical company Shire specializes in rare diseases. In particular, hemophilia, which causes problems with blood coagulation. For such patients, an ordinary domestic trauma can become fatal. In honor of the Day of Hemophilia, on April 17, the company drew the society’s attention to the problems of those people. For that, a fashion designer Iryna Krasilnikova developed an unusual hoodie from bubble wrap. Everyone who tries it feels, how people with hemophilia are forced to protect themselves from ordinary injuries. Parcels with the unusual hoodie were sent to opinion leaders. Thanks to their publications, the company told about the problems of patients with hemophilia to 9.43 million Ukrainians.
Media Type Case Study
Length
COO
Creative Director
PR Manager

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