| Title | Hive Winter 2020 Brand TV Advert |
| Agency | T&Pm |
| Campaign | Hive Winter 2020 Brand TV Advert |
| Advertiser | Hive |
| Brand | Hive |
| Date of First Broadcast/Publication | 2020 / 10 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | Created by ‘nucleus’ and shot by HLA’s Simon Ratigan, the campaign stylistically aligns with sister brand ‘British Gas’ to shows how Hive’s range of smart home products (thermostats, lightbulbs, sensors, plugs and cameras) work seamlessly together to outsmart the chaos and keep up with the fun of life in a family home. Building on the eclectic point of view shooting style Ratigan has bought to British Gas’s most recent work, the campaign is filmed as if through the eyes of the customer. Extensive customer research identified that creating an ecosystem of interconnected products lies at the heart of what people search for when setting up a smart home. Better known for its stand-alone smart thermostat, this is the first Hive campaign that showcases the brands entire smart home range working together – all controlled by your voice, phone or activated with motion sensors. |
| Media Type | Television |
| Length |