|Title||Skittles Squishy Cloudz|
|Date of First Broadcast/Publication|
|Tagline||Squish the rainbow. Taste the rainbow.|
|Story||Introducing Skittles Squishy Cloudz - the newest product from the Skittles family that offers a completely unique eating experience with its bouncy, squidgy and squishy texture, compared to the moreish chewiness you’d expect of Skittles.|
|Philosophy|| To launch new Squishy Cloudz, we needed to dramatize the softer, squishier texture of the product, in a universally appealing way, whilst capturing the quirky personality you’d expect from Skittles.|
The campaign was born out of the universal insight that when we see or hold anything squishy, we’re overcome with an irresistible urge to squish, through the absurd and wonderful world of Skittles we brought this irresistible urge to life, creating a magical talking squishy fishy who’s crying out to be squished, and when he is, releases a magical stream of Skittles Squishy Cloudz.