TitleFrosted With Love
Agency
Campaign Frosted With Love
Advertiser Cinnabon, Inc.
Brand Cinnabon
PostedApril 2019
Business Sector Restaurants & Fast Food
Story Confirmed key, experiential equities and defined the brand essence to craft an architecture strategy that guides multichannel expansion across products, places, platforms, and partnerships. Also refreshed the brand identity and store design to prepare Cinnabon for growth, including going from a beloved sweet treat to one of the world’s best-loved food brands.
Media Type Case Study
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