TitleAustin Eatery
Agency
Campaign Schlotzsky’s Austin Eatery
Advertiser Focus Brands
Brand Schlotzky’s
PostedApril 2019
Business Sector Restaurants & Fast Food
Story SRG helped revitalize a 40-year-old foodservice concept through positioning, brand identity, and restaurant design inspired by the brand’s roots in Austin, Texas. By harnessing the vibrant energy, individuality, and culinary flare of this independent foodie town, Schlotzsky’s was able to break free from its stagnant position in the bakery café niche and carve an ownable space in the fast casual landscape with an eye toward millennial consumers. The new Austin Eatery test concept opened in December 2016 and is now rolling out in additional new stores.
Media Type Case Study
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