Campaign Max
Advertiser Kraft Heinz
Brand Maxwell House
PostedApril 2019
Business Sector Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Story Kraft Heinz challenged SRG to gain an in-depth understanding of the evolving world of coffee consumption and create new product ideas to modernize the Maxwell House brand, more strongly aligning with the needs of millennials. We took a deep dive into the coffee culture, immersing in hipster hangouts as well as homes, creating a series of products under a newly created sub-brand called Max. Boost offers varying levels of caffeine for the moments when a little something extra is required. Indulge replicates coffeehouse flavors so millennials can change up the at-home routine.
Media Type Case Study
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