TitleButtery Jack
Campaign Buttery Jack
Advertiser Jack in the Box Inc.
Brand Jack in the Box
PostedApril 2019
Business Sector Restaurants & Fast Food
Story SRG set out to restore Jack in the Box’s iconic status as a classic American burger brand and created the Buttery Jack complete with name, recipe, positioning, and messaging strategies as well as sub-brand identity marks. The Buttery Jack launched in the 2015 Super Bowl with two TV spots and a “Butter Believe It” social media campaign. The signature product platform increased systemwide same-store sales by 8.9% upon launch and was declared the best new product in the history of the company, The Buttery Jack was also named Burger Business’s Burger of the Year and MenuMasters’ Best New Menu Item.
Media Type Case Study
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