News from the agency Sterling-Rice Group

The Almond Board of California is rolling out an advertising initiative from longtime agency partner Sterling-Rice Group. The new campaign leverages the growing audience of Twitch with tailored ads launching in early May that highlight the energy power of Almonds to power up those on the Twi… read more

Week 4 of Consumer COVID Tracking Study Reveals Emotional Shifts  Boulder, CO, April 8, 2020 –While Americans are feeling stressed, vulnerable and a lack of control over their personal lives as a result of the Coronavirus, these negative emotions are countered by strong feelings of gratitud… read more

While American’s concern about the impact of the coronavirus continues to accelerate with personal health and job security at the top of their minds, the majority of consumers are also looking for ways to support their local community’s and in particular their neighborhood restaurants. Thes… read more

Seemingly overnight, the food and hospitality industry has had to pivot drastically, facing a multitude of issues fueled by a global pandemic that mandates social distancing, stay-at-home isolation and work-from-home guidelines.   To help the hospitality industry succeed in today’s challeng… read more

The U.S. Highbush Blueberry Council (USHBC) has contracted with the Sterling-Rice Group (SRG) to lead its integrated foodservice marketing and promotional activities for the council and the blueberry industry. SRG was awarded the USHBC account following a comprehensive review process that a… read more