Basic Info

Core Competencies: Digital, Market Research/Consulting, Media Buying/Planning, Branding/Naming/Product Development, Packaging/Design, Design, Visual/Sound Identity, Strategy and Planning, B2B

Founded in: 1984

Employees: 135

Awards: 3

Creative Work: 2

Clients: 15


Contact Information

1801 13th Street Suite 400
Boulder Colorado 80302
United States
Phone: (+1) 303.381.6400

Contact this company

Sterling-Rice Group

1801 13th Street Suite 400
Boulder Colorado 80302
United States
Phone: (+1) 303.381.6400

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About the Agency Sterling-Rice Group

Sterling-Rice Group (SRG) is a consultancy and advertising agency that drives growth through the entire product cycle: Insights, Innovation, and Activation.

At our core, we are solutionists, people who love solving problems. As a full-service agency and world-renowned consultancy in one, we are uniquely positioned to solve our clients’ problems through consumer insights, brand strategy, new product innovation, brand positioning, design, and advertising.

Our clients are a purposeful mix of small and large, entrepreneurial and Fortune 100, and span select consumer-focused sectors. This mix allows us to bring nimble, flexible execution to our smaller clients while constantly honing our craft to remain compelling to large clients that demand best-in-class approaches and outcomes. Our robust team includes former CMOs, industry experts, agency veterans (with pedigrees from every major shop), and for our culinary clients, an in-house culinary team. 

Languages

English
Philosophy & Competitive Advantages

We have reimagined the role of the agency as an innovation partner, consultant and end-to-end solutionist. We do the fuzzy front end development of new products and brands, all the way to design, packaging and advertising. Our solutions are never solely strategically led, nor solely creatively driven. The right brain ensures our work is buoyed by data-mined insights and aligned with client business objectives, while the left brain grounds that work in bold cultural truths that resonate with consumers and inspire them to take action. We are a perfectly balanced blend of both areas of expertise, each one elevating and challenging the other.

Together with our uniquely interconnected operating model, this sector focus makes for a distinctly different approach, fostering what we call a culture of possibility— the ability to bring a solution to a challenge from a broader perspective. And while we work in many industries, at our core, We Know Food. From large Consumer Packaged Goods to growing natural/organic brands, to restaurant & hospitality, to agribusiness, we’re all about what you eat.

To elevate all this work in food, SRG has a dedicated culinary staff, complete with a commercial kitchen in which to play. In addition to creating new food products for our clients, our culinary experts are predicting – and making – the future of food. From insight-driven intellectual properties like SRG Culinary Shifts to day-to-day food trends, clients and the media look to our thought leadership. 

Network Description
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