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Philosophy & Competitive Advantages
Momentum is the Phygital Agency.
We create ideas that extend brand engagement with clients through the interplay of experiences in both the physical(1) and the digital(2) space.
In doing so we inspire action and brand loyalty.
Our mission is grounded on three levers:
1. Strategic analysis on and off line based on 4 Insights sources: brand/client/culture/physical and digital experiences
2. Multi-channel content creation articulated within 5 disciplines: mass media, promotion, sponsorship, event all and digital.
3. R.O.I. optimization: a channel planning consulting, completed by proposing an efficiency audit of communication resources allocation
With a single objective: accelerate communication efficiency, in developing concepts and solutions that connect with how clients live today.
(1) brand experience through the product, traditional communication channels and the point of sale
(2) brand virtual experience through internet, the web influence and high tech communication channels
Momentum France is part of one of the main international marketing services agencies network: 72 agencies in 50 countries. This network strength is due to its worldwide spreading but also to its constant and complete agencies interaction.