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Philosophy & Competitive Advantages
An approach to wine-appreciation :
The development of our promotional “cuvees” undergo the demand and rigour similar to the development of great wines. In order to carry out a promotional operation, it is necessary to follow certain precise steps which appeal to experience, good sense and lots of creativity:
1. Visual examination
Looking at sites, inspecting places for sale, observing the reflexes of consumer purchase, seizing opportunities linked to other networks, having a look at competition, in order to have a precise vision concerning the problem.
2. Sense exam
Smelling out trends, working our first ideas, dissecting appropriate mechanics, sensing relevant creative axels, discerning the needs of the client, perceiving consumer needs in order to bring to light more rapidly the principal aromas which concern our strategic and creative advice.
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