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Philosophy & Competitive Advantages
McCann-Erickson’s core mission is simple and highly focused: To create advertising that this most effective in influencing people and selling products and services.....TRUTH WELL TOLD. Effective advertising, when it is done well, achieves impact in the marketplace through insight and relevance that are harnessed to the persuasive power of creativity. This is why genuinely effective advertising is also frequently recognized as award-winning creative work.
In 1998, 1999 and 2000 McCann-Erickson Worldwide has been named „Agency of the Year“ by four separate leading advertising industry publications (Advertising Age, Adweek, Business Marketing, The Delaney Report).
In 2000 McCann-Erickson/Universal McCann was named „Agency of the Year“ (Marketing & Media Europe).
McCann-Erickson's Worldwide Network is present in 131 Countries worldwide and in 41 European Countries