Lois brings proven leadership and global understanding to her role at Landor. While CEO of Fitch, she successfully transformed the retail and branding consultancy into an integrated global network. As president international at Jack Morton Worldwide, she delivered worldwide campaigns and brand experiences for corporate clients that included IBM, General Motors, and Mars. Lois also created the agency’s public events practice and honed her destination branding skills producing two Olympic ceremonies. Watch her explain the six behaviors that make a brand successful in today’s fast-moving world.