Implemented in 48 countries with 90 offices, Synovate federates the diverse talents of its local and international teams around a key-value : curiosity.
This curiosity allows us to create synergies between our teams and our clients teams in France and over the world. It is also behind the new ideas and solutions to make our ad hoc approaches more innovating and performing.
Our curiosity is fed by qualitative and quantitative approaches turned on:
1. The survey: the follow-up of the societal and economic trends which condition the consumption
2. The decoding: the understanding of the client motivations and their relation to the brands and services
3. The action: the development and the evaluation of actions which aim the conquest and the development of consumer-client loyalty and the optimisation of the mix marketing variables.
Synovate is ranked 7th worldwide in the Ad Hoc researches institutes. Synovate is present in 46 countries through 77 offices. In 2002 Synovate made mono or multi-countries researches in more than 80 countries. Synovates researches solutions allow us to play an homogeneous role at a worldwide level.