TitleOn The Rocks
Agency
Campaign 2 Gingers
Advertiser Beam Suntory
Brand 2 Gingers
Date of First Broadcast/Publication
Business Sector Spirits, Fortified Wines
Story In 2016, VSA Partners team set out to create a new marketing campaign for 2 GINGERS Irish Whiskey. For centuries, the Irish whiskey category has been dominated by one old-world player (we all know the name…) but the new campaign aims to shake things up by encouraging a break with tradition for drinkers to try something different. The work is designed to capture the fiery, adventurous spirit of the founder’s red-haired mother and aunt (the original “two gingers”) and celebrate the whiskey’s uniquely smooth taste and mixability. The two ladies are set in scenes that playfully represent specific 2 GINGERS cocktails such as “On the Rocks,” “Old Fashioned,” and “Big Ginger.” The new work will be seen in print, outdoor, social, retail and in bars. 
Media Type Print
Casting

Other Ads From This Campaign