TitleOn The Rocks
Campaign 2 Gingers
Advertiser Beam Suntory
Brand 2 Gingers
Date of First Broadcast/Publication
Business Sector Spirits, Fortified Wines
Story In 2016, VSA Partners team set out to create a new marketing campaign for 2 GINGERS Irish Whiskey. For centuries, the Irish whiskey category has been dominated by one old-world player (we all know the name…) but the new campaign aims to shake things up by encouraging a break with tradition for drinkers to try something different. The work is designed to capture the fiery, adventurous spirit of the founder’s red-haired mother and aunt (the original “two gingers”) and celebrate the whiskey’s uniquely smooth taste and mixability. The two ladies are set in scenes that playfully represent specific 2 GINGERS cocktails such as “On the Rocks,” “Old Fashioned,” and “Big Ginger.” The new work will be seen in print, outdoor, social, retail and in bars. 
Media Type Print

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