Dana has established a nearly 30-year career steeped in design leadership, business and brand consulting, and policymaking. In his current role as CEO, Dana leads enterprise activities including strategic planning, growth initiatives, people development and the integration of the firm’s diverse capabilities. Under his leadership, the firm has developed significant scale, capability, and reputation, leading to VSA’s profile as one of the industry’s leading brand agencies. Recognized internationally by multiple organizations for his contributions to design and design thinking, Dana continues to guide VSA in the creation of brand programs, digital and interactive initiatives, and marketing solutions for a diverse roster of world-class clients.
Phone: (+1) 312 220-3200
Widely recognized as a leader in cross-channel marketing, William heads VSA’s consumer marketing practice, overseeing digital, direct/CRM, advertising, promotion and shopper/retail marketing solutions for some of the world’s most respected brands. William was previously President and Chief Creative Officer of North America for Arc Worldwide, the global marketing company and part of Leo Burnett Worldwide and the Publicis Groupe. He has been recognized more than 300 times with major creative awards around the world and served as president of the jury at the Cannes Lions International Advertising Festival.
Curt leads the client engagement practice at VSA, setting organization-wide standards for client management and helping to shape the firm’s long-term growth strategy. Since joining VSA in 1991, Curt has been instrumental in expanding the company from a small office of 15 to a cross-disciplinary, multi-office firm of more than 250 professionals. In addition to his VSA business responsibilities, Curt directs the firm’s long-term relationship with IBM, guiding its brand strategy and identity, corporate marketing communications and digital presence.
Phone: (+1) 312-658-1705
Heather leads overall growth efforts across VSA, supporting major areas of business including business development, marketing, public relations, brand leadership and content creation. Her 20 years of experience in marketing and agency leadership, account management and strategic planning include roles at some of the world’s top agencies including DDB and BBDO in Chicago, New York and Sydney. Most recently, she led business development initiatives as Leo Burnett’s EVP, Director of Growth, and was part of the creation of Farmhouse, the company’s innovation brand.
As CFO of VSA Partners, Bob Silverman leads the finance and accounting teams to support all aspects of the company and its clients. As a seasoned industry expert, he understands the dynamics of a creative enterprise and is committed to working hands-on with clients to unlock each relationship’s full potential. Bob has previously served as CFO of both Energy BBDO and BBDO Minneapolis simultaneously as well as Director of Finance for J. Walter Thompson Chicago. Most recently, Bob was the Senior Vice President, Director of Finance for Cramer-Krasselt. Bob holds an MBA from Northern Illinois University and a CPA from the State of Illinois.
A graduate of the Kellogg School of Management at Northwestern University, Cheri’s diverse background in investment banking, strategy consulting and marketing—along with experience as a CMO on the client side working with agency partners—gives her an insight unique within VSA. As COO, Cheri brings a mix of strategic expertise, organizational experience and creative skills that merge seamlessly with VSA’s unique approach to clients: a passion for outperformance and quest for growth. Her background solidifies systems and critical thinking, problem solving, value creation and client-side experience for the complex backbone of the firm. Cheri’s commitment to empowering people to make the best decisions and expanding efficiency and effectiveness impacts everyone at VSA. In her spare time, Cheri is committed to the Chicago community and serves on boards, from Ravinia Associates to the Children’s Service Board of the Ann and Robert H. Lurie Children’s Hospital to her daughter’s preschool.
With expertise in directing major brand and strategic design initiatives, Jeff leads client teams serving leading companies worldwide. Jeff’s 20-plus years of experience include guiding strategy, brand and design work for VSA’s relationship with GE for more than a decade. His work for Goldman Sachs, USAA, Wilson Sports, Cingular Wireless and IBM have encompassed global brand identity and naming, brand systems, advertising, package design, collateral, environments and stakeholder communications in both consumer and business-to-business engagements.
Pat leads strategic planning, research, and analytics for VSA’s consumer marketing practice. Combining techniques from anthropology, psychology, and behavioral economics with quantitative rigor, he develops insights that inspire creative advertising and activation strategies. Previously EVP and Global Strategy Director for Leo Burnett, he has worked on many of the world’s most valuable and iconic brands. With more than 25 years of agency experience, Pat is also an expert on measurement and works with client teams ensure effectiveness and ROI.
Claudine joined VSA in 2007 and has since put her leadership and strong design sensibility to work for enterprises such as IBM and Nike. She has been instrumental in building and tailoring teams for VSA clients as well as establishing innovative processes inside the company, placing her at the center of VSA’s growing New York office where she currently co-leads the design team. Before joining VSA, Claudine led branding engagements with clients such as Citibank, Coca-Cola and many globally-recognized luxury brands in New York. She holds two degrees in design from Le Collège de Sherbrooke and the School of Visual Arts.
An industry-leading creative talent, Bob has been recognized by every major competition throughout his career and most recently as the executive creative director of CP+B Miami, including Cannes Lions, The One Show, the Clios, D&AD and SXSW. He is the creator of Bud Light’s “Real Men of Genius” campaign, is a frequent award show jury member and recently completed a short film titled Beth about the backstory of the famous KISS song of the same name. His work has been covered by Fast Company and is in the permanent collection at the Museum of Modern Art. As executive creative director, Bob leads all creative for VSA’s consumer marketing practice.
Since joining VSA in 2012, Jim has been instrumental in growing its burgeoning consumer marketing practice. He provides executive leadership and creative direction across the group and oversees its infrastructure in digital development and social media management. In his past experience as a creative director for Leo Burnett, Arc Worldwide and others, he conceived and executed national and international digital and social media marketing campaigns for McDonald’s, Diageo, Nintendo, P&G, Whirlpool, Nestlé Purina, Capital One, Unilever, Kellogg’s, K-Mart and Kimberly-Clark, among many more. His storied background as a radio and television producer, writer and performer prepared him well for his career in marketing and advertising.
Anne-Marie leads teams in solving issues of corporate reputation, brand and digital communications for several industry-leading brands. Her strong critical thinking and communications skills help motivate teams toward solutions that combine business relevance with superlative creative execution. Anne-Marie’s goal is to build enduring relationships with clients by providing strategic guidance and leadership across integrated brand programs, with an emphasis on digital channels.
Andrea brings more than 20 years of experience developing integrated brand solutions, building businesses and leading strong teams for iconic brands. She has led agency relationships with clients including Lufthansa Airlines, Capital One and AT&T; directed integrated marketing solutions for Allstate, Travelocity, Samsung and others; and served as a marketing executive for JetBlue Airways, Virgin America, Avis and more. As the founder of the marketing consultancy AKS Communications, she specialized in brand management, integrated campaign development, agency search and new business development for clients including Virgin Group, American Express and Condé Nast.