Contact Information

600 W. Chicago Ave, Suite 250
Chicago Illinois 60654
United States
Phone: (+1) 312-658-1705
Email:

Dana Arnett

Dana Arnett

Founding Partner and Vice Chairman
William Rosen

William Rosen

CEO

Phone: (+1) 312 220-3200

Curt Schreiber

Curt Schreiber

President, Chief Design Officer
Heather Torreggiani

Heather Torreggiani

Chief Marketing Officer

Phone: (+1) 312-658-1705

Bob Silverman

Bob Silverman

Chief Financial Officer
Cheri DeMong-Hubbard

Cheri DeMong-Hubbard

Chief Operations Officer
Jeff Walker

Jeff Walker

Senior Partner
Patrick Palmer

Patrick Palmer

Partner, Strategy Practice Lead
Claudine Litman

Claudine Litman

Partner, Design Practice Lead
Bob Winter

Bob Winter

Partner, Executive Creative Director
Jim Toth

Jim Toth

Partner, Executive Creative Director
Anne-Marie Rosser

Anne-Marie Rosser

Partner, Client Engagement Lead
Andrea Spiegel

Andrea Spiegel

Partner, Client Engagement Lead

Basic Info

Core Competencies: Digital, Marketing/Creative Services, Branding/Naming/Product Development, Strategy and Planning

Founded in: 1982

Employees: 250

Awards: 10

Creative Work: 86

Clients: 34

Core Competencies: Digital, Marketing/Creative Services, Branding/Naming/Product Development, Strategy and Planning

Founded in: 1982

Employees: 250

Awards: 10

Creative Work: 86

Clients: 34

VSA Partners

600 W. Chicago Ave, Suite 250
Chicago Illinois 60654
United States
Phone: (+1) 312-658-1705
Email:
Dana Arnett

Dana Arnett

Founding Partner and Vice Chairman
William Rosen

William Rosen

CEO

Phone: (+1) 312 220-3200

Curt Schreiber

Curt Schreiber

President, Chief Design Officer
Heather Torreggiani

Heather Torreggiani

Chief Marketing Officer

Phone: (+1) 312-658-1705

Bob Silverman

Bob Silverman

Chief Financial Officer
Cheri DeMong-Hubbard

Cheri DeMong-Hubbard

Chief Operations Officer
Jeff Walker

Jeff Walker

Senior Partner
Patrick Palmer

Patrick Palmer

Partner, Strategy Practice Lead
Claudine Litman

Claudine Litman

Partner, Design Practice Lead
Bob Winter

Bob Winter

Partner, Executive Creative Director
Jim Toth

Jim Toth

Partner, Executive Creative Director
Anne-Marie Rosser

Anne-Marie Rosser

Partner, Client Engagement Lead
Andrea Spiegel

Andrea Spiegel

Partner, Client Engagement Lead

Breckenridge Brewery Launches First Consumer Campaign

To introduce its new Nitro Irish Stout, Breckenridge Brewery has debuted its first national consumer campaign. Recently premiered at the Anheuser-Busch national distributor SAMCOM conference, the initial spots, titled “In Good CO” and “Irish Inspired. Colorado Crafted.” received wild response. The spots nod to the brewery’s unique technology, but hinge on the natural wonders of Colorado and the apres ski lifestyle offered by the brand.

Unlike most beer advertisements that lean into brewing processes and ingredients, the spots draw a visual parallel between Breckenridge’s nitrogen-infused beer and captivating scenes from what the brand fondly refers to as its “67,000,000-acre beer garden.” From the flow of the river to the spray of the snow, the cinematography captures how the Nitro pour naturally complements the sights and sounds of Colorado.

“Whether you’re going to work, going skiing or hiking—at the end of the day, Breckenridge rallies behind the experience of coming together and enjoying a good beer with good people,” shared George O’Neill, Director of Sales and Marketing at Breckenridge Brewery. “We’re brewers first, so of course we care about the beer—but more than anything, we’re obsessed with the experience and sharing that with others—both locals and visitors alike. That ethos combined with our heritage as one of Colorado’s first craft breweries naturally led us to the tagline ‘In Good CO.’”

The phrase “In Good CO” acts as a unifying sentiment and headline throughout the campaign, emphasizing Breckenridge’s deeply-rooted belief in hospitality and camaraderie. Beyond the two spots, the campaign spans across OOH, digital, social and continued redesigns for Breckenridge’s packaging suites, including a new look for the Nitro Irish Stout cans.

While the Brewery has been canning Nitro beer for several years, the campaign serves to formally introduce its newest Nitro Irish Stout, as well as its other nitro brews, including Nitro Pumpkin Spice Latte, Nitro Vanilla Porter, and more. Innovative canning technology recreates the silky, smooth experience of having a nitro draft beer at a pub. A fixed widget on the bottom of the can holds liquid nitrogen, and when cracked open, the widget disperses small nitrogen bubbles throughout. With an optional pour into a glass, a mesmerizing cascade presents itself, culminating in a pillowy head.

“Breckenridge has always taken pride in the beer they brew, the place they’re from, and the friends they share it with, and it was time to introduce themselves to beer drinkers nationwide,” said Evan Thompson, Creative Director at VSA Partners. “We wanted this campaign to welcome everyone—strangers and friends—to this place where amazing experiences are waiting around every corner.”

See the work in Adweek, The Drum, Craft Brewing Business and MediaPost.

The post Breckenridge Brewery Launches First Consumer Campaign appeared first on VSA Partners.