In partnership with the YWCA Metropolitan Chicago and Equality Vines, VSA has helped launch Respect wines.
In the age of #metoo and #timesup, all of us at VSA have been seeking a way for all people to show their solidarity and support gender equality, female empowerment and equality for the women in their lives and women across the world—and enjoy it simultaneously! Respect wines was created with an intentional idea: before there can be peace, before there can be justice, before there can be dignity and justice for all, there needs to be respect—It’s the common denominator.
The wine is part of Equality Vines, the world’s first cause-driven wine portfolio dedicated to equality for all. With each sale, a percentage of all proceeds are donated or directed to partners in the ongoing fight for Equality.
Since 2016, VSA and the YWCA Metropolitan Chicago have banded together to spread awareness and inspire action for equality throughout Chicagoland and beyond. The YWCA’s mission—“to empower women and eliminate racism”—has been a driving force in our partnership, representing our shared values.
The team at VSA holds are strong beliefs that businesses are more successful when there is a diverse group of people at the table. It takes all genders, races, cultures and ages to create successful, impactful and meaningful solutions. And while we realize that the marketing industry has always been challenged with issues of diversity and the pay gap, VSA is committed to changing the status quo, and we’re extremely honored to partner with esteemed organizations like YWCA and Equality Vines. These morals and ideals are illustrated in our campaign for YWCA “It doesn’t work without the ‘W’.”
Purchase a bottle of Respect wine and join the fight. With each bottle purchased, $5 is donated directly to YWCA Metropolitan Chicago.