Contact Information

600 W. Chicago Ave, Suite 250
Chicago Illinois 60654
United States
Phone: (+1) 312-658-1705
Email:

Dana Arnett

Dana Arnett

Founding Partner and Vice Chairman
William Rosen

William Rosen

CEO

Phone: (+1) 312 220-3200

Curt Schreiber

Curt Schreiber

President, Chief Design Officer
Heather Torreggiani

Heather Torreggiani

Chief Marketing Officer

Phone: (+1) 312-658-1705

Bob Silverman

Bob Silverman

Chief Financial Officer
Cheri DeMong-Hubbard

Cheri DeMong-Hubbard

Chief Operations Officer
Jeff Walker

Jeff Walker

Senior Partner
Patrick Palmer

Patrick Palmer

Partner, Strategy Practice Lead
Claudine Litman

Claudine Litman

Partner, Design Practice Lead
Bob Winter

Bob Winter

Partner, Executive Creative Director
Jim Toth

Jim Toth

Partner, Executive Creative Director
Anne-Marie Rosser

Anne-Marie Rosser

Partner, Client Engagement Lead
Andrea Spiegel

Andrea Spiegel

Partner, Client Engagement Lead

Basic Info

Core Competencies: Digital, Marketing/Creative Services, Branding/Naming/Product Development, Strategy and Planning

Founded in: 1982

Employees: 250

Awards: 10

Creative Work: 86

Clients: 34

Core Competencies: Digital, Marketing/Creative Services, Branding/Naming/Product Development, Strategy and Planning

Founded in: 1982

Employees: 250

Awards: 10

Creative Work: 86

Clients: 34

VSA Partners

600 W. Chicago Ave, Suite 250
Chicago Illinois 60654
United States
Phone: (+1) 312-658-1705
Email:
Dana Arnett

Dana Arnett

Founding Partner and Vice Chairman
William Rosen

William Rosen

CEO

Phone: (+1) 312 220-3200

Curt Schreiber

Curt Schreiber

President, Chief Design Officer
Heather Torreggiani

Heather Torreggiani

Chief Marketing Officer

Phone: (+1) 312-658-1705

Bob Silverman

Bob Silverman

Chief Financial Officer
Cheri DeMong-Hubbard

Cheri DeMong-Hubbard

Chief Operations Officer
Jeff Walker

Jeff Walker

Senior Partner
Patrick Palmer

Patrick Palmer

Partner, Strategy Practice Lead
Claudine Litman

Claudine Litman

Partner, Design Practice Lead
Bob Winter

Bob Winter

Partner, Executive Creative Director
Jim Toth

Jim Toth

Partner, Executive Creative Director
Anne-Marie Rosser

Anne-Marie Rosser

Partner, Client Engagement Lead
Andrea Spiegel

Andrea Spiegel

Partner, Client Engagement Lead

AI+Design Episode 3: Generative Design



Machine learning is enabling designers and product developers to solve problems typically left to humans. With this shift, we’re considering the evolution of the design thinking process to improve AI. How can we ensure that AI is still creating “good design” without us? And what does this mean for future designers?

In the third episode of AI+Design, we sit down with Paul Sohi from Autodesk. Not only is Paul a firm believer in the design thinking process, but his work focuses on design research, exploring how established processes are being transformed by machine learning technology.

Episode 3 Takeaways:

  1. Definition and understanding of Generative Design
  2. Disruptive ways in which Autodesk is using Generative Design
  3. The evolution of the design thinking process
  4. Discussion of classic design elements—symmetry, balance, contrast—and how that applies to Generative Design

Download, subscribe and listen to AI+Design:

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