TitleSubstitute Workers
Agency
Campaign Substitute Workers
Advertiser Laive S. A.
Brand Laive
Date of First Broadcast/Publication
Business Sector Other Milk Desserts
Tagline Substitute Workers
Story After 36 years, Peru went back to the World Cup. The only problem was that, because of the time zone, the matches where in working ours. A real problem for the ones who can’t stop... a real problem for a dairy factory. But, who can replace them in a country so desperate to watch their national team?
Philosophy In Laive, we live more
Problem A dairy factory can’t stop in an unexpected situation, so we needed a solution to help this Peruvians fulfilled their dream of watching their country in the World Cup after 36 years.
Result +700k views in the first weeks +2,5 million impressions +40 unexpected resumes received +40 Peruvians replaced 1 entire country cheering for their team
Media Type Case Study
Length
Soundtrack Sin Anestesia Studio
Chief Creative Officer
CEO
Associate Creative Director
Copywriter
Art Director
Production Director
Account Director
Senior Film Editor
Junior Film Editor
Film Director

Our Work