Contact Information

466 Lexington Avenue
New York New York 10017
United States
Phone: (+1) 212 210-7000

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 2019

Holding: WPP Group Plc (London, United Kingdom)

Awards: 122

Creative Work: 117

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 2019

Holding: WPP Group Plc (London, United Kingdom)

Awards: 122

Creative Work: 117

Wunderman Thompson

466 Lexington Avenue
New York New York 10017
United States
Phone: (+1) 212 210-7000

Wunderman Thompson Leadership and Team Members

Mel Edwards

Mel Edwards

Global CEO

Mel Edwards is the Global CEO of the newly created agency, Wunderman Thompson. As Global CEO, Mel oversees 20,000 employees across 90 markets, including creatives, data scientists, and technologists, and storytellers.

Mel started at Wunderman UK as the CEO in 2012, where she was tasked with turning the agency into a force in the marketplace. In February 2015, Mel became the CEO of Wunderman EMEA. As CEO, she was known for recruiting great talent and empowering people to do the best work of their careers and she drove strong growth across 72 offices in 23 markets—increasing her staff from 3,000 to more than 4,500 passionate team members in just three years. Mel was named Global CEO of Wunderman in September 2018 and successfully led the agency's transition to Wunderman Thompson, combining Wunderman, J. Walter Thompson, POSSIBLE and Mirum brands globally.

A catalyst for business transformation, Mel is recognized globally as a leader with a proven record of helping marketers anticipate and navigate change. Under her leadership, the agency has won numerous high-profile accounts including Shell’s consolidated global CRM and Retail account. Today, some of the agency’s largest brands also include HSBC, Best Buy, Duracell, Samsung, BT, EE and more.

Mel has been recognized as one of the most influential people in digital marketing and advertising on many occasions. She has been featured on Campaign’s A-List, The Drum’s Digerati and the BIMA 100. She has also been named one of Ad Age’s European Women to Watch, a group of 20 outstanding executives making a difference in the industry.

Prior to Wunderman, Mel served as CEO of M&C Saatchi’s LIDA.

She currently lives in London with her husband, Rich, and her two teenage children, Honor and Mack.

Bas Korsten

Bas Korsten

Global CCO

In November 2019, Bas was appointed Global Chief Creative Officer of Wunderman Thompson, WPP’s largest agency network. Before this, Bas was a Creative Partner at J. Walter Thompson’s Amsterdam office as well as JWT’s Global Futures Council Lead. Bas’ ambition and commitment to creativity and innovation turned a local office into one of the most talked about and awarded agencies in the world. With ground-breaking, double Grand Prix-winning campaign ‘The Next Rembrandt’, the agency became the most awarded Dutch agency at Cannes in 2016 and won the title Cannes Lions Innovation Agency of the Year.

In December 2016, Bas was honored by AdAge’s Creativity 50, listing the 50 most creative people of the year, together with Tom Ford, Beyoncé, Prince and David Bowie. In April 2017, this honor was followed by being selected by Adweek as ‘One of 10 Global Creative Leaders who are reinventing Advertising and the Ad industry.’

Bas originally graduated as a Logistics Engineer but moved swiftly into advertising as a junior copywriter. Two years later he became Creative Director and Board Member of DDB Amsterdam, before leaving with his creative partner Michael, to start their own agency: Selmore. After setting up an experimental agency called Nothing in 2008, Bas joined JWT in 2011 with the ambition to truly do things differently. So, he did.

To date, Bas has won 34 Lions, 11 D&AD Pencils amongst which a Black Pencil for his work for Free a Girl ‘School for Justice’, plus numerous other international awards. He has judged at all major award shows and gives talks at schools and universities on innovation in the wider ad industry.

He lives in Amsterdam.

Daniel Bonner

Daniel Bonner

Global CCO

Daniel Bonner is the Global Chief Creative Officer at Wunderman Thompson – a responsibility he shares alongside Bas Korsten. Together they are responsible for bringing ambitious clients a competitive advantage through innovative experiences inspired by creativity, data and technology. Daniel focuses the agency on raising the standard of the work, inspiring new possibilities, and harnesses the breadth of the company’s capabilities to set new benchmarks for the industry.

Daniel has a proven track record of collaboration – establishing and growing teams from which award-winning work has flourished, including the most coveted medals from Cannes Lions, D&AD, Clio, LIAA, ADC and One Show. Daniel has also proudly led teams to more than 20 Agency of the Year titles and one Agency of the Decade award. He was invited to be a Fellow of the Royal Society of Arts as well as named No.1 Digital Creative Director by Campaign and “Influencer of the Year” by Creativepool.

Prior to Wunderman Thompson, Daniel served briefly as Wunderman’s Global Chief Creative Officer. He brought with him a resume that included guiding Razorfish to a 300% increase in excellence and innovation awards. Prior to this, Daniel worked for 15 years as a creative leader and ultimately a Chief Creative Officer of AKQA.

Daniel has served as a Cannes Lions jury member three times, and in 2019 he was the Cannes Lions Jury President for Creative Ecommerce and Experience Track Ambassador 2019.

He lives in London with his family.

Maree Prendergast

Maree Prendergast

Global Chief People Officer

Maree Prendergast is the Global Chief People Officer at Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients.

As Global Chief People Officer, Maree is responsible for leading talent and career management across the agency globally. She also helps drive the new agency culture supporting the talent within the organization.

She also leads and supports the inclusion and diversity programs within the agency.

Maree brings 20 years of experience and leadership to Wunderman Thompson in talent management, human resources, human capital consulting, executive recruitment strategy, succession planning, and organizational design and development. She has held leadership roles in New York, Chicago, Paris and Sydney.

Prior to joining Wunderman Thompson, Maree was Chief Talent Officer for Publicis.Sapient, where she was responsible for the talent function globally across the Publicis.Sapient brands. She also served as Chief Talent Officer for Publicis One. Before that, she was Chief Talent Officer, North America for MSLGROUP. She also held several talent management positions at Marina Maher Communications (part of Omnicom) for six years.

Before making headway through the advertising industry, Maree worked at global human capital firms including Korn/Ferry International as a partner to clients across multiple industries including professional services, technology, telecommunications, consumer packaged goods, consumer health, pharmaceuticals, eCommerce, public relations and digital marketing.

Maree holds a B.A. degree in Modern Languages (Japanese & Media Studies) from the University of Canberra.

Maree is a native of Australia and currently lives in New York. She has lived in many different countries including, South Korea, Thailand, Indonesia, Australia and France. When she isn’t leading the talent management of a global agency, you can find her at the hottest new Broadway show.

Neil Dawson

Neil Dawson

Global Chief Strategy Officer

Phone: (+1) 020 7345 3000

Neil is a renowned strategist who has over two decades of experience working with world leading brands across the automotive, CPG, financial services, and travel & hospitality industries. In 2019, he was appointed Chief Global Strategy Officer of the newly merged Wunderman Thompson to help inspire growth for ambitious brands with a particular emphasis on demonstrating the commercial impact of our work across the consumer experience.

Prior to Wunderman Thompson, Neil served as the Chief Strategy Officer for Publicis Sapient International, where he led large-scale digital transformation projects across multiple industries. His team was responsible for shaping the digital products and services, new business model innovation and the digital experience ecosystem required to deliver business and consumer value.

Earlier in his career, Neil held several strategy leadership roles at prominent creative agencies including TBWA/London, where he was both Chairman and Executive Planning Director, and led one of London’s biggest and most successful planning departments. He was also a Planning Director at Havas London and the Founder and Director of HMDG, an independent creative agency, for five years.

He’s helped his teams rack up numerous awards for both strategy and creative effectiveness. During his time at TBWA the agency won 6 IPA Effectiveness Awards. Neil has featured 6 times as a Top 10 Account Planner in Campaign UK lists including twice as the No.1 planner .He has judged several industry-leading organizations including the IPA Effectiveness Awards where he served as the Convenor of Judges in 2008, member of the jury in 2016, WARC Social Media Effectiveness in 2015, where he served as Chair, and most recently, on the jury of the inaugural Cannes Creative Strategy Lions in 2019.

During his tenure at Publicis Sapient the company twice won Digital Innovation agency of the year for Campaign and featured in the top 3 another 2 times.

Naomi Troni

Naomi Troni

Global Chief Marketing & Growth Officer

Phone: (+1) 00(646) 522 9779

Naomi joined Wunderman Thompson in March 2020 as Global Chief Marketing and Growth Officer responsible for global marketing, new business and communication of the Wunderman Thompson brand, working cross-functionally across all capabilities to drive growth.

Naomi was formerly with MullenLowe Group where, since 2014, she served as Global Chief Growth Officer. During her tenure she led the global rebranding of the MullenLowe Group network following the merger of Mullen with Lowe and Partners. The merger rebranding was awarded a Cannes Lion in 2016 and led to the network being named to the Ad Age A-List in 2018.

Prior to MullenLowe Group, Naomi spent a decade at Havas where she held key roles across Europe, the USA and Asia. She served as CEO, Havas Worldwide Southeast Asia, based in Singapore and Global CMO of Havas Worldwide, based in New York, where she also led the global rebranding of the Euro RSCG Worldwide network and its agencies as Havas Worldwide.

Naomi has served as a judge for numerous advertising awards, including Cannes, Spikes Asia, Cristal Festival and the EFFIES, and sits on the International Council for WGI Worldwide, an international organization to educate people around the world to combat illiteracy. Naomi is a frequent blogger and her latest series on Creative Cities focuses on international markets that have been growing in strength as creative hotspots (musebycl.io/creative-cities).

Naomi started her career at McCann Erickson, graduated from Oxford University with a degree in Biology, and lives in New York.

Diane Holland

Diane Holland

Global Chief Financial Officer

Diane Holland is Global Chief Financial Officer at Wunderman Thompson, a creative, data and technology agency built to inspire growth for clients.

As Global Chief Financial Officer, Diane oversees the financial and operational management for one of WPP’s largest agencies. In her role, Diane is responsible for all financial management of the global company including mergers, acquisitions, joint ventures and strategic partnerships.

Diane has more than 20 years of financial experience driving growth and creating operational excellence across global networks. Prior to her current role, Diane was the Global Chief Financial Officer of Wunderman. Before that, she served as Global Chief Financial Officer for POSSIBLE, a digital agency within WPP. Diane was the Chief Financial Officer of digital firm Schematic and played a critical role in managing Schematic's acquisition by WPP in 2007. She was instrumental in WPP's integration and organization of multiple digital agencies that ultimately became the foundation for launching POSSIBLE as one unified agency. Additionally, Diane was Director of Finance at Fox Television Stations in Los Angeles and served as an Internal Auditor and Financial Analyst at EMI Group, in New York and London respectively.

Diane has built her career by passionately supporting talent and creativity while also providing strong financial leadership. She is on the National board of Step Up, a nonprofit organization that mentors teen girls, which helps them become college-ready.

Diane’s career has allowed her to support her deep passion for the arts when she isn't cooking, practicing yoga or sailing with her husband Jim and their dog, Hawkins.

Shane Atchison

Shane Atchison

CEO, North America

Shane Atchison is the CEO, North America at Wunderman Thompson – a creative, data and technology agency built to inspire growth for clients.

As a 25-year veteran in the advertising and digital marketing industry, Shane is recognized as an innovative leader who creates meaningful and effective experiences for clients on a global scale. As CEO, North America, Shane is responsible for driving transformative change for clients through consulting, data, commerce, and technology services.

Prior to joining Wunderman Thompson, Shane was the CMO of DOMO, a fully mobile, cloud-based operating system for digitally-connected businesses. Before that, he was the CEO of POSSIBLE, where he established the company’s strategic and creative vision to deliver award-winning work for clients. While at POSSIBLE, Shane led significant client wins for AT&T and Microsoft as well as helped the agency to be recognized as one of Ad Age’s ‘Best Places to Work.’

Shane joined WPP in 2006, when he sold his digital and data agency, ZAAZ to Wunderman/WPP. ZAAZ was one of the seven agencies integrated to form what is now POSSIBLE. Shane also ran WPP’s worldwide Microsoft business as Global Client Lead.

Shane is a sought-after thought leader and has been published in a number of prestigious outlets including The Wall Street Journal, Ad Age, Adweek, CMO.com and The Drum, among others. He has co-authored two books: Actionable Web Analytics: Using Data to Make Smart Business Decisions published by John Wiley & Sons and most recently, Does it Work? 10 Principles for Delivering True Business Value published by McGraw Hill.

An entrepreneur and innovator at heart, Shane started his first agency before he even graduated from college, working on digital activations for Hollywood. In his free time, Shane enjoys skiing and mountain biking.

Shane lives in Seattle with his family.