23 Heddon Street
3rd & 4th Floor London W1B 4BQ
United Kingdom
Phone:020 7494 6300
Martin Galton
Creative Partner
Phone:020 7494 6300
Olivia Johnson
Planning Partner
Phone:020 7494 6300
Oliver Lewis-Barclay
Managing Partner
Phone:020 7494 6300
Louise Wrighton
Account Director
Phone:020 7494 6300
Contact this company
About Hooper Galton
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Languages
English
Philosophy & Competitive Advantages
If you want big ideas for brands which MAKE PEOPLE LOOK (we call them "Delicious Monsters"), traditional planning processes can bog you down. Here's what we think you need:
1) a chemically explosive client/ agency team (in a positive sense...) - encompassing experienced players, young blood, great planners, bold clients, and creative people who are not fazed by the word "strategy"
2) a BIG BANG - a session where the whole team offload all their prejudices, insights, wisdom and stupid ideas in a bid to find FRESH TERRITORY for the brand to play in
3) loads of great creative ideas which are shared throughout the decision-making process
We find this approach is quicker, less ad-centric, more liberating, and more fun.
And a lot more effective.
Network Description
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