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Philosophy & Competitive Advantages
If you want big ideas for brands which MAKE PEOPLE LOOK (we call them "Delicious Monsters"), traditional planning processes can bog you down. Here's what we think you need:
1) a chemically explosive client/ agency team (in a positive sense...) - encompassing experienced players, young blood, great planners, bold clients, and creative people who are not fazed by the word "strategy"
2) a BIG BANG - a session where the whole team offload all their prejudices, insights, wisdom and stupid ideas in a bid to find FRESH TERRITORY for the brand to play in
3) loads of great creative ideas which are shared throughout the decision-making process
We find this approach is quicker, less ad-centric, more liberating, and more fun.
And a lot more effective.
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