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Philosophy & Competitive Advantages
"At Trend Influence, “Beginning with the end in mind” means understanding real human need-states. Through ethnographic and qualitative insight we determine how these will affect the target consumer’s behavior toward products and services.
Our Method facilitates the development of marketing strategies that are synchronized with consumer lifestyles. During this proprietary process we apply our experience and deploy our Insight Tools, interface with our network of GC3 Experts (Global Consumer Culture Consortium), Customer Interface Experts, and the consumers themselves."
We are headquartered in the US but operate globally for our clients. Our global experience is augmented by an extensive, international consumer and key influencer network known as GC3 (Global Consumer Culture Consortium).