Philosophy & Competitive Advantages
Who We Are
Ultra 16 was founded in 1999 to foster new levels of innovation in creative thought. We gathered a diverse group of people, with backgrounds across a wide array of mediums -- print, motion graphics, broadcast, and interactive – to generate new ideas for engaging people and creating consumer demand.
Today, we are a recognized thought leader in brand strategy, visual design and content creation. In every client relationship, we continually strive to create new ways to engage users in experiences that are powerful, meaningful, and geared toward communicating specific messages.
What We Do
At Ultra 16, we believe the visual design must speak for itself. It must be striking, distinctive and emotive. At the same time, the design must serve a larger purpose – to transmit key messages to those who see it and, in turn, serve the business goals of our clients. We believe that single- and cross-channel marketing offers vast opportunities to communicate messages in dynamically visual, immersive spaces where consumers can explore new ideas and make new connections.
At Ultra 16, we believe in a higher standard and actively reach to surpass the expectations set by both our clients and ourselves. We actively challenge one another to reach beyond conventional thinking and find new ways to building deeper bonds with products and brands.
How We Work
With each project, we assemble a multi-disciplinary team tailored to the client’s goals and designed to inspire new ideas. Our collaborative approach combines diverse perspectives and leads to new ways to emotionally connect people with brands. The client’s perspective plays a critical role in developing the over-arching point of view on a project -- and ensures that as the final product takes shape, it reflects the client’s strategic intent.
Continual evaluation of our projects allows us to measure their effectiveness and ensure that they are meeting the metrics agreed-upon with our clients. This continual evaluation allows projects to evolve to create more targeted, more effective connections with consumers.
For us, every challenge deserves a unique solution.
The company is perhaps independent. If not, it can be edited here