| Title | #DoTheDamme |
| Agency | VCCP |
| Campaign | Coors Light Ice Bar |
| Advertiser | Molson Coors |
| Brand | Coors Light |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Beers, Ciders, Lagers |
| Story | Jean-Claude loves dancing inside his Ice Bar so much that he just can’t stop. Seriously. In fact he’s been dancing continuously for 3 weeks now, and has created a number of his own ice-cold dance moves in a routine he calls ‘Do The Damme’. Watch a selection of them here, then see if you can recreate them yourself. Nipple Ripple anyone…? |
| Media Type | Television |
| Length | |
| Post Production | Framestore |
| Sound Production | 750mph |
| Production Company | Rattling Stick |
| Media Agency | ZenithOptimedia |
| Director | Daniel Kleinman |
| Producer | Johnnie Frankel |
| Director of Photography (DOP) | Stuart Graham |
| Editor | Julian Tranquille |
| Strategic Planner | George Everett |
| Sound | Sam Ashwell |
| Agency Producer | Andy Leahy |
| Creative Director | Jim Capp |
| Creative Team | Jermaine Hillman |
| Creative Team | Paul Kocur |
| Strategic Planner | Sandie Dilger |
| Media Planner | Aidan O’Callaghan |
| Media Planner | Guy Edwards |
| Account Director | Jane Aitchison |
| Editing Company | Cut and Run London |