London, United Kingdom
TitleThe Gift Tester
Campaign The Gift Tester
Advertiser Audi
Brand Audi
Date of First Broadcast/Publication
Business Sector Automotive
Story “The Gift Tester” is an invitational video that encourages Audi fans to apply online and participate in a UGC (user-generated content) contest in the hopes of becoming the “official Audi Holiday Gift Tester.” As the spot begins, viewers are transported to a section of Santa’s workshop where gifts are tested before they are shipped out in time for the holidays. Santa’s Director of Elven Resources is short-staffed and on the look-out for her next new hire - The Gift Tester.
Media Type Digital

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