| Title | Domino's Dom Juan |
| Agency | VCCP |
| Campaign | Dom Juan |
| Advertiser | VCCP, CX |
| Brand | Domino's |
| Date of First Broadcast/Publication | |
| Business Sector | Pre-Cooked / Dehydrated Prepared Meals |
| Tagline | Dom Juan |
| Story | It can be tough out there for single people on Valentine's Day. Enter Dom Juan, the digital love guru created by Domino’s – the first time a company has used Tinder’s chatbot service. The chatbot appears as a normal profile on the dating app, and after a user swipes right Dom Juan delivers cheesy chat-up lines to help singletons get a date, from "a-dough-rable" puns to funny GIFs. It is the second campaign by VCCP since the agency won Domino’s digital business on top of its UK advertising account. |
| Media Type | Applications |
| Length |