|Title||Domino's Dom Juan|
|Date of First Broadcast/Publication|
|Business Sector||Pre-Cooked / Dehydrated Prepared Meals|
|Story|| It can be tough out there for single people on Valentine's Day.|
Enter Dom Juan, the digital love guru created by Domino’s – the first time a company has used Tinder’s chatbot service. The chatbot appears as a normal profile on the dating app, and after a user swipes right Dom Juan delivers cheesy chat-up lines to help singletons get a date, from "a-dough-rable" puns to funny GIFs. It is the second campaign by VCCP since the agency won Domino’s digital business on top of its UK advertising account.