London, United Kingdom
TitleDomino's Dom Juan
Campaign Dom Juan
Advertiser VCCP, CX
Brand Domino's
Date of First Broadcast/Publication
Business Sector Pre-Cooked / Dehydrated Prepared Meals
Tagline Dom Juan
Story It can be tough out there for single people on Valentine's Day.

Enter Dom Juan, the digital love guru created by Domino’s – the first time a company has used Tinder’s chatbot service. The chatbot appears as a normal profile on the dating app, and after a user swipes right Dom Juan delivers cheesy chat-up lines to help singletons get a date, from "a-dough-rable" puns to funny GIFs. It is the second campaign by VCCP since the agency won Domino’s digital business on top of its UK advertising account.
Media Type Applications

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