VCCP

London, United Kingdom
TitleDomino's Dom Juan
Agency
Campaign Dom Juan
Advertiser VCCP, CX
Brand Domino's
Date of First Broadcast/Publication
Business Sector Pre-Cooked / Dehydrated Prepared Meals
Tagline Dom Juan
Story It can be tough out there for single people on Valentine's Day.

Enter Dom Juan, the digital love guru created by Domino’s – the first time a company has used Tinder’s chatbot service. The chatbot appears as a normal profile on the dating app, and after a user swipes right Dom Juan delivers cheesy chat-up lines to help singletons get a date, from "a-dough-rable" puns to funny GIFs. It is the second campaign by VCCP since the agency won Domino’s digital business on top of its UK advertising account.
Media Type Applications
Length

Our Work