| Title | Cadbury Wordless Bar |
| Agency | VCCP |
| Campaign | Cadbury Wordless Bar |
| Advertiser | Mondelez International |
| Brand | Cadbury |
| Posted | November 2021 |
| Business Sector | Chocolate |
| Philosophy | There's a crisis in the UK; 1.4 million older people struggle with loneliness, 225,000 often go a whole week without speaking to anyone. That’s why the agency and Cadbury Dairy Milk launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK’s number one chocolate brand removed the words from its iconic purple bars and 'donated' them to the charity to help alleviate loneliness amongst older people. The limited edition bar was sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most. The campaign also encouraged Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface. |
| Media Type | Packaging Design |
| Length | |
| Client Business Director | Jon Gibbs |
| Advertising Manager | Esme Burford |
| Senior Account Director | Gen Hole |
| Account Manager | Florence Wong |
| Creative Director | Asa Cook |
| Associate Creative Director | Rob Ellis |
| Associate Creative Director | Peter Reid |
| Copywriter | Peter Reid |
| Art Director | Rob Ellis |
| Design Company | Design Bridge & Partners |
| Designer | Kirsty Struthers |
| Visualisation | Jody Gibbs |
| Motion Designer | Adam Hingley |