|White Claw Hard Seltzer
|Date of First Broadcast/Publication
|2022 / 6
|Advertising & Communication
| White Claw® Hard Seltzer’s latest campaign promotes the launch of their newest product, White Claw® Hard Seltzer REFRSHR™ Lemonade. The campaign celebrates innovation and reinvention, introducing a new look and feel for White Claw, including new packaging and design.
The 30 second spot kicks off a larger campaign showcasing three innovators at work on their craft, each handpicked to demonstrate the way they reinvent, recreate and reimagine music, fashion and sport, channeling White Claw’s own reinvention of the classic lemonade beverage. The spot offers a street style aesthetic in black and white overlayed by yellow graphics, reflecting the packaging design to a tee.
|White Claw is on a mission to reinvent classic categories with the introduction of REFRSHR™ Lemonade - a refreshing balance of authentic flavors with unique hints of fruit. We’re pushing the boundaries of hard seltzer for a new way to enjoy the classic lemonade beverage.
|Since launching 5 years ago, White Claw has experienced monumental growth and established itself as the true category leader. But, with a flood of competitors in the category, White Claw has started expanding its portfolio into bold, unique flavors and fresh takes on classics. White Claw is on a mission to reinvent classic categories with REFRSHR, create products that can be enjoyed by diverse audiences, and bring more people into our relentless pursuit of better.
| A creative, 30-second spot as part of a larger campaign to debut a new look and feel for White Claw. The spot showcases three innovators at work on their craft, showcasing their creativity and unique approaches to their art. The creators were each handpicked to demonstrate the way they reinvent, recreate and reimagine music, fashion and sport, channeling White Claw’s own reinvention of the classic beverage. The spot is set to Curtis Waters’, “Stunnin’,” with a street style aesthetic in black and white overlayed by yellow graphics, reflecting the packaging design to a tee.
|Curtis Waters’, “Stunnin’”
|Vice President, Global Brand Director, White Claw
|Chief Marketing Officer (CMO), White Claw
|Head of Global Brand Communications, White Claw
|Director of Social Media & PR, White Claw
|Brand Manager, White Claw
|Executive Creative Director, VCCP
|RAY DEL SAVIO
|Creative Director, VCCP
|Senior Art Director, VCCP
|Senior Copywriter, VCCP
|Retail Design Director, VCCP
|Global Client Lead
|Group Account Director, VCCP
|Account Director, VCCP
|Account Manager, VCCP
|Chief Strategy Officer, VCCP
|Luke Alexander-Grose & Muenfa Lewis
|Head of Production, VCCP
|Creative Producer, VCCP
|Brand New School
|Creative Directors/ Director
|Creative Directors/ Director
|ABI FAIRFAX, CHARLES DESMARAIS, ERIC SCHNELL, FELIX HEMSTADIUS, JAMES VOGEL, PETER KEARNEY, SEBASTIEN CAMDEN, SARAH SHAE WERBER, SEONG YEOP SIM, CAMERON REYES
|Gerald Mark Soto
|Head of Production
|Live Action Line Producer
|Live Action DOP
|Live Action - 1st AD
|Live Action - Production Designer
|Live Action - Wardrobe Stylist
|Live Action - HMU Stylist