Title | It only works if it all works - 9 |
Agency |
VCCP
|
Campaign |
It only works if it all works - O2
|
Advertiser |
O2
|
Brand |
O2
|
Posted | May 2005 |
Business Sector | Personal Wireless Communication
|
Tagline | It only works if it all works |
Philosophy | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
Result | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
Media Type |
Transportation & Vehicles
|
Market | United Kingdom |
Strategic Planner |
Sophie Maunder
|
Advertising Manager |
Cath Keers
|
Strategic Planner |
Alex Harris
|
Director |
Joanna Bamford
|
Partner |
Louise Cook
|